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Oki shifts its regional base to the UAE
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decline in the inkjet market comes at a time when the total Middle East
regional printer market has seen rapid growth from $70.8m to $88.5m.
Oki’s expertise in providing solutions for the SMB businesses is
complemented by the growth in the Middle East’s SMB market, Ross
added.“Oki’s products have been targeting SMBs by encouraging them to
go for the in-house printing option rather than outsourcing their
printing needs,” Ross said.“Our products are flexible, easy to use and
are packed with a variety of bundled software applications that assist
in managing colour, network, printer resources, and that make designing
office documents as easy as possible.”Laidlaw said: “If you are
an SMB or SME and you need to print business cards or banners, then you
can just buy one of these printers and print only those that you need.
It is not only affordable, it also makes sense to print only those you
need instead of printing hundreds but in the end just throwing some of
them away as you have to change the phone number or address or title.”Ross
added: “Therefore SMBs are discovering that by purchasing a network
capable Oki Printer or multi function product makes a great deal of
sense over inkjet printers and provides better value than other office
printers in the same class.” According to Ross, Oki has expanded its
market share to take a number two slot in the Middle East A3 colour
printer market. Worldwide, Oki occupies the No 2 position in the SIDM
market.“Our SIDM printer revenues in the Middle East have grown by a
massive 115 per cent from calendar year 2006 to 2007,” he added. “For
the colour printing market, advanced technologies and applications
allow Oki to bring to market fast and high quality printing solutions
that benefit business not just today but long into the future. Our
Digital Light Emitting Diode (LED) technology offers superior results,
producing sharper, crisper text and graphics and is the only print
imaging system that carries a manufacturer’s lifetime warranty.
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