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OKI to “reverse shrinking channel profits”
10 May 2007 — Mount Laurel (NJ): Oki Data Americas, part of OKI Printing Solutions, has launched ProfitOPS, a new partner alliance designed to reverse shrinking channel profits.The launch is said to increase the company’s investment in the channel “by more than 100 percent, introducing a strategic business planning tool for channel partners with upfront discounts”.Greg Van Acker, VP of US sales, said: “After 35 years of working loyally with the channel, we took a fresh approach and developed an entirely new partnership concept that will deliver profits back to printing and give our channel partners a proven business planning methodology to grow their overall business again.”We’re not revising or expanding existing programmes that don’t work in today’s business climate. ProfitOPS is an aggressive solution to margin compression and eroding profits developed strategically as if we were entering the market for the first time.”According to Stewart Krentzman, president and CEO of Oki Data Americas: “Oki Data has never been better positioned to lead change in the channel and drive partner profitability. We have a full-line product portfolio backed by exceptional customer service and support and, for those solution providers willing to make the commitment, a world-class business planning blueprint that will drive long-term growth beyond their printer business.”
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