Oki Group Launches Beijing Sales Office to Strengthen its Asian Offering
BEIJING–July
, 2006–Oki Electric Industry Co., Ltd. and OKI Printing Solutions, a
subsidiary of Oki Electric have expanded their Asian operations with
the launch of a sales office in Beijing. The new office, Oki Trading
(Beijing) Co., Ltd., has already begun operations to meet growing
demand in the printer market, and has been earmarked to provide a wider
range of Oki products in the future.
The Oki Group currently has
nine subsidiaries in China as part of its strategy to provide
local-oriented business; and with the inception of Oki Trading
(Beijing) expects to achieve 20 billion yen sales by the fiscal year
ending March 2009. Harushige Sugimoto, Senior Vice President and Chief
Technology Officer at Oki Electric says, “China is currently a key
focus of the Oki Group, not only as a potential market, but also as a
production, development and sales site. As a first step, we hope this
new sales office will strengthen our printer sales in China, but beyond
that, we intend to expand our product range to include various Oki
products such as info-telecom products and semiconductors.” Mikihiko
Maeno, President and CEO for Oki Data Corporation said: “OKI Printing
Solutions is one of the few truly global printing companies –
represented in 120 markets throughout the world. That said, we are
committed to providing a regional presence so that our resellers and
customers benefit from the kind of knowledge and support that only a
local team can offer. For this reason, we have expanded our Asian
presence in the last year to now include offices in, Thailand, Korea,
Taiwan and Malaysia.” This expansion strategy is not unique to Asia,
with Latin America also receiving additional support in the last few
months with a print centre in Mexico and regional representative
offices in Brazil. Oki hopes to hold a 10% share in China’s color page
printer market and a 30% share in the Serial Impact Dot Matrix (SIDM)
market by the fiscal year ending March 2008 – with the latter an
offshoot of the 70% market growth expected in China’s SIDM market by
2009 due to the new tax system which has just been implemented in
Beijing.