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Global print market to grow 18 per cent by 2011
The global print market is forecast to grow by 18 per cent by 2011, with fastest growth in developing/emerging countries, says a new study by print research and consultancy group Pira International.The Pira study predicts total value of global print by 2011 will be US$721bn. It also predicts that digital printing, both inkjet and toner, will account for just over a fifth of all print produced by value in just four years time, at 21 per cent.The emerging economies of the world will account for the bulk of the growth in print, with India tipped to be the fastest growing print nation, Pira says the value of print will increase by a whopping 73 per cent by 2011.Other hotspots include Russia at 69 per cent, with China, Venezuela and the Ukraine all tipped to grow by around 60 per cent. Australia’s nearest neighbours Indonesia and Malaysia will record print growth of more than 50 per cent by 2011.Not surprising, Pira’s research shows that the consolidation and contraction in the number of active printers that characterised the global printing industry over the last five years will continue to prevail. These changes will be driven by slower growth rates in demand for print in the industrialised world, along with some significant changes in the technology and printing processes used in the industry.Freer trading, and the emergence of printing companies in Asia targeting markets in both North America and Western Europe, will have a growing impact on the printing industries in developed regions. Expect to see some relocation or expansion of production facilities from developed regions to emerging markets to capitalise on growth opportunities.Developments in all aspects of printing technology will help keep print competitive within the overall media mix by enabling printers to offer targeted, high quality, innovative products as cost-effective alternatives to non-print, electronic media. Printing technology developments will be particularly important in developed regions, since it is in these markets that the impact from alternative electronic media will be most quickly, and significantly, felt.Environmental pressures on all printing industries will grow over the next five years, but will be more intense in developed regions. Compliance will certainly have cost implications, and may put printers in developed regions at a competitive disadvantage compared to printers in the developing/emerging markets.The future shape of the printing industries in the emerging markets is more difficult to assess. What is certain, however, is that the output from these industries will grow much faster than that from those in developed regions. As literacy rates rise, and per capita income increases in developing markets, demand for various print products will explode.The report also reveals that in many developing regions, electronic displacement will lag since internet access is far behind that of developed regions. This is a temporary advantage for print growth in those regions.According to the authors, in the printing industry, as elsewhere, there are some wildcard factors. In this marketplace, the speed of development of inkjet printing and hybrid technology, and also the effect of environmental pressures are key. Given significantly faster rates of development than envisioned, both these factors could significantly change the structure of the printing industries in both developed regions and emerging markets.
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