Printer users in the dark about color
Many
printer users do not know the differences between inkjet and laser
printers, the latest research has revealed.A survey into printing
carried out in London by Konica Minolta revealed that only 20 per cent
of respondents knew whether a laser or inkjet printer was most
expensive.Further to this 89 per cent of respondents were unaware that
ten full-colour A4 photo images could be printed off in one minute on a
laser printer. According to the research, almost half thought that the
time taken for this was between three and seven minutes.The research
also revealed that most people shy away from using colour in the
workplace, with only nine per cent using it for invoices and 11 per
cent choosing to liven up their brochures with a splash of colour.”It’s
astonishing that so many still people don’t realise just how much money
they could save by using a cost effective colour laser instead of an
inkjet,” said Oscar Rook, UK marketing director, Konica Minolta
printing solutions.”It’s also surprising that businesses aren’t aware
of the real financial benefits that could be achieved through printing
things like brochures and invoices in colour. This is a real wake-up
call to the industry. We all have to do a better job of letting printer
users know that colour matters.”