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Russia: printer market wakes up
March 2008, The market value of printing and copying devices has grown by 20% in Russia over 2007. According to IDC, 5.3 mln devices have been sold for $1.2 bln. Analysts say investments into IT and activities of home users, who replaced their inkjet printers with multifunctional devices, provided the impetus for the market growth. The average market growth is expected to amount to 8% in the coming five years.After an insignificant slowdown (by 3%) in 2006, the market of printing and copying devices (printers, copiers, multifunctional devices) showed steady growth in 2007. According to IDC, 5.3 mln devices were sold, which is a 20% increase as compared to 2006. The positive dynamics is approved by the conclusion made by IDC analysts in 2006 that in 2007 the Russian market of printers, copiers and multifunctional devices will not get saturated. In money terms the market volume grew by $1.2 bln (a 2% growth).IDC top-three consists of HP, Canon, and Epson (from highest to lowest market share). The given companies together with Samsung and Xerox supervise more than 90% of shipment in terms of units and more than 80% in money terms.IDC believes the major impetus to the market growth in 2007 was provided by investment of large companies and governmental institutions into IT. Furthermore, in 2007 laser devices were actively bought and inkjet printers were replaced by multifunctional devices.
The Russian market of printing and copying devices grew by 20% in 2007
The mentioned factors influenced not only the growth but the structure of shipments, specialists highlight. Thus, shipments of first level model were growing especially fast in the segment of laser-based devices, shipments of color printing devices having grown by 90% (in terms of units).A shift in demand towards multifunctional devices recorded by IDC earlier continued in 2007. The given market segment grew 1.5 fold over the year, its value reaching 2.4 mln devices.According to the specialists of ITResearch, the sales volume of printers and multifunctional devices to end users reached about 5.3 mln devices (a 7% growth). ‘However, the given market was not developing uniformly, – says Vladislav Mironos, ITResearch leading expert. – Printers have recently dominated the given market, but following the results of 2007 multifunctional devices have gained momentum and in 2008 they are likely to surpass one functional printers. By 2007 results, the sales of printers reduced by 10% and reached 2.9 mln devices. On the contrary multifunctional devices grew by 38% reaching 2.4 mln devices, ITResearch points out.‘Due to growing popularity of multifunctional devices both with home and corporate users in 2008 multifunctional devices are sure to dominated not only in terms of money but unites’, – says Alexander Goloshapov, IDC senior analyst. He expects the average annual growth rate of the Russian market of periphery devices to reach 8% in the coming five years.
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