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Samsung to Take Action Against Counterfeit Cartridges
July
2007 Samsung Electronics Co. Ltd. announced that it will take stronger
action in response to manufacturers and providers of counterfeit
printer cartridges, which are confusing customers seeking to buy
original Samsung Printing Supplies Products. Samsung is taking action
to protect consumers and help ensure that purchase decisions are the
right choice for high-quality Samsung products.The company is
redoubling its efforts to enforce intellectual property rights,
investigating any manufacturers and traders who counterfeit Samsung
Printing Supplies with inferior quality and no guarantees. Samsung is
not only identifying and closing down illegal traders, but is also
taking punitive action against counterfeit suppliers, working closely
with professional investigators and police authorities.To help limit
counterfeiting, Samsung offers regular training and awareness workshops
for enforcement authorities, delivering up-to-date information on how
to differentiate between original and counterfeit supplies and
products. These workshops are available at all times. As part of this
effort, Samsung attended a technical seminar in the UAE organized by
ICCE (The Imaging Consumables of Coalition of Europe Middle East and
Africa), the anti-counterfeit association focusing on the EMEA
markets.Samsung’s education campaign also includes a supplies original
label attached to each product package, with leaflets and
point-of-purchase displays in retail stores explaining how the labeling
works. In China and the MEA regions, where counterfeiting is most
prevalent, Samsung is also establishing a toll-free number for consumer
questions.The imitations have confused our customers and caused
chaos in the market.“We need to respond more quickly and strictly to
increasing counterfeit products,” said Mr. Hyun Dae Shin, Vice
President of the Printing Supplies Team of Samsung Electronics. The
imitations have confused our customers and caused chaos in the market.
We believe our constant efforts to enhance education and regulation
will help to solve this problem and provide better service to our
customers.Furthermore, Samsung strictly counters infringements of its
intellectual property rights and proactively addresses any IP
infringement case that is brought to its attention. This is not only to
protect the technology that Samsung invented, but to maintain the
company’s global reputation as a reliable supplier. To that end,
Samsung has organized a special task force and worked closely with
legal and industry experts to take the most efficient actions.
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