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Samsung bets big on ‘competitive edge’ to drive printer sales
South Korean technology giant Samsung hopes to snare more market share in the Philippines’ printing solutions market by introducing products that it claims has the “competitive edge” over others.
The company, which leads the market in LCD monitors, trails behind other brands when it comes to printers.”By uniting Samsung’s core competency in semiconductor with our legacy in the personalization of laser printing technology and leadership in multifunction printers, we have a distinctive competitive edge to lead the way in both product and software innovations,” said Spencer Shim, president and CEO of Samsung Electronics Philippines.Shim also said the unveiling of a new series of monochrome and color laser printers “marks the ambition” of Samsung Electronics to extend its technology leadership beyond LCD monitors.Shim said Samsung will be “targeting” business segments, from home office and small work groups to corporate users,While it trails in the Philippine printer market, Samsung reported healthy growth for its printing industries across the Asian region, with a 33 percent growth last year.But executives expect that the firm’s use of its own technology in manufacturing its own product line could turn its fortunes around, when its come to the lucrative domestic printing business.”Samsung is one of the few printer makers that have their own technology of designing laser printer engines. We introduced the Samsung SCX-4200, the world’s smallest multi-function laser printer this year, which is based on our proven semiconductor technology,” Shim said.Industry reports say the local printing industry continues to grow significantly in both the color laser and multi function segments.Samsung said it will address this need to provide solutions emphasizing on speed and resolution, two features that market segments are likely to look into when making printer purchases.The company meanwhile also reported that it has launched its latest product lines in this year’s Samsung IT Roadshow, which the company conducted last weeK.
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