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SAMSUNG Electronics Sparks Innovation
KARACHI:
APRIL 06: Samsung Electronics Co., Ltd., a market leader in consumer
electronics and IT equipment, unveiled an innovative array of digital
media, telecommunications and IT products at CeBIT 2006.
Samsung
showcased cutting edge products with mobility at the heart of all three
product areas; Telecom, Digital Media and IT. Designed to meet the
needs of today’s mobile world, Samsung’s new range featured
market-leading networking technology, an exclusive mobile infotainment
technology, and a newly designed range of LCD TVs. Samsung’s
innovative, new products included the world’s first 10 megapixel
cameraphone and 8GB HDD embedded music smartphone, the world’s thinnest
3 megapixel camera phone in slide-up form factor, the world’s fastest
High Speed Downlink Packet Access (HSDPA) technology, the world’s
largest TV, the world’s smallest multi function laser printer, and the
world’s first large capacity flash-based jukebox player.
SangSuk
Roh, Country Manager Samsung Pakistan, said, “CeBIT is a key event for
our industry and instrumental in showcasing key market developments and
product innovation. This year’s product announcements demonstrated our
continuing investment in market research and product development and
our ability to lead and challenge the market with products that truly
enhance consumer’s lives.
National Marketing Manager, Shahid Khan
was of the view, “The demand for mobility in modern day life, including
the ever-growing market in Pakistan, has never been so great and our
aim is to continue challenging design limitations to ensure that
mobility and uncompromised functionality is guaranteed in all of our
products.”
Named as one of the fastest-growing brands by Interbrand,
Samsung also achieved the biggest gain in value of any Global 100 brand
in the 2005 Interbrand survey, with a 186% surge in the past five
years. Rewarding companies for brand focus and the ability to hone
simple, cohesive identities that are consistent in every product and
market, Samsung’s achievements are further testimony to the strength
and success of the Samsung brand.
At CeBIT this year, visitors were
able to see and experience an extensive portfolio of Information
Technology and Telecommunications. Highlights include:
Elegantly
designed range of Samsung LCD TVs deliver 12.8 billion colors with a
stunning clarity that other LCD TVs cannot match. Offered in 26″, 32″
and 40″ sizes, new range of LCD TVs perfectly suits consumers who value
both form and function. 82” LCD TV with LED backlight offers
dramatically improved performance and viewing angle while decreasing
thickness and power usage.
Ultra Mobile PC, the Q1 with 7inch LCD
including diverse functions like MP3, PMP, PDA, PSP, DMB and Windows XP
tablet OS provides entertainment in every place with the highest
technology. Dual core notebook range, the X60 and R65 features Intel’s
recently launched 2006 Napa Platform with Intel® Centrino® Duo mobile
technology.
Samsung leads the personalization of Laser Printers with
the world’s smallest CLP-300 Color Laser Printer and the world’s
smallest laser-based multi function printer (MFP), the SCX-4200. At the
same time, a new line-up for the office user was also unveiled
including the compact & versatile color laser MFP, CLX-3160N and
ML-4551ND which offers fast speed at 43 pages per minute with proven
reliability. The first large capacity flash-based music
subscription-enabled jukebox player, the YP-Z5, is an ultra-slim
lightweight flash-memory player and puts DNSe 3D sound in the palm of
consumers’ hands.
SyncMaster 971P premium LCD monitor’s asymmetrical
stand allows for 180o rotation and 65o back and front tilting features
to ease tiredness and make a workstation as comfortable as possible.
LCD monitor and network display solution, the SM400PXn 40” LCD monitor
is combined with its MagicNet XPe embedded network display solution.
Samsung’s first pocket sized, lightweight projector, the SP-P300M is
one of the smallest and brightest DLP ™ LED mobile projectors on the
market. Digital photo frame, the SPL-07 displays pictures taken with
phones or digital cameras on its built-in LCD screen, and removes the
need for printing or storing of hard copy photos in bulky photo albums.
The world’s first mass-market Blu-ray disc player, the BD-P1000 let
consumers take full advantage of High-Definition displays, playing
content at native 720p or 1080i video resolutions.
The business
card-sized 6-in-1 multifunction digital camera, the SC/VP-MS1x provides
users with portability and huge storage capacity. Two next generation
camcorders, the VP-X210WL and the CES Innovations Award- winning
VP-X210L feature Samsung’s signature hands-free lens that allows
on-the-go consumers a quality picture and the flexibility that fits
their active lifestyle.
The HT-XQ100 home entertainment system
provides a matching impressive performance with gorgeous aesthetics and
a variety of features such as a high-power subwoofer, multimedia
playback and USB Plug & Play support. Samsung’s revolutionary HD
A/V network solution connects HDTV and A/V and allows HD contents to be
shared among information devices at home.
Samsung also demonstrated
a range of innovative wireless industry firsts, from WiBro (Wireless
Broadband technology fully compliant with Mobile WiMAX), High Speed
Downlink Packet Access (HSDPA) at speeds up to 3.6 Mbps to Samsung’s
Mobile TV. Samsung unveiled two new World’s First products: the
SCH-B600 is the world’s first 10 mega pixel camera phone while the
SGH-i310 breaks mobile storage limit with an immense 8GB HDD.
Samsung’s
flagship handset for this year – the slimmest slide-up SGH-D870 for
premium business professionals, the fashionably designed SGH-E900 for
trend seekers, the slim slide-up 3G SGH-Z350 for 3G users seeking the
compact and elegant 3G handsets. Samsung’s new flagship models not only
look attractive but include all of the latest multimedia and business
must-have functionality with elegant design.At Germany’s International
Design Forum, Samsung Electronics was once again recognized for its
innovative design and received 25 iF Design Awards in 2006 for products
that were praised for their portability, intuition and minimalist
design. Samsung Electronics has achieved an unprecedented 65 iF awards
since 2001 more than any other company.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
Telecommunication, digital media and digital convergence technologies
with 2004 sales reaching US$55.2 billion. Employing approximately
113,600 people in over 90 offices in 48 countries, the company consists
of five primary Business units: the Digital Appliance Business, Digital
Media Business, LCD Business, Semiconductor Business and
Telecommunication Network
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