*NEWS*SHARP WINS 5 COLOR MFP AWARDS

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Date: Tuesday April 18, 2006 10:14:00 am
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    Sharp Wins Five BERTL Awards for Exceptional Business Color Quality in Both Multifunctional and Printing Products
    Sharp Document Solutions Company of America won awards from BERTL for producing exceptional MFP (multifunctional peripheral) and printer products designed for use in workgroup business environments. The BERTL awards presented to Sharp include:
    — BERTL Five Stars Exceptional – MX-4501N Color MFP
    — BERTL Five Stars Exceptional – MX-3501N Color MFP
    — BERTL Five Stars Exceptional – MX-2700N Color MFP
    — BERTL Five Stars Exceptional – MX-2300N Color MFP
    — BERTL Five Stars Exceptional – AR-C360P Color Printer
    “Our award-winning color products are ideal for all types of business color environments,” said Mike Marusic, vice president, marketing, SDSCA. “Just as we continue to lead the industry in security,* these new color products, empowered with Open Systems Architecture, will lead the market to new levels MFP network integration.”
    “Sharp has beefed up its office color offerings in the past year and we were impressed by the full-featured performance of the MX Series products,” said Margie Davis, managing director, BERTL. “The company is making a strong push into the color space with these five new products and we look forward to more introductions in the color space.”
    BERTL publishes product evaluation reviews on several hundred printers, fax, multifunctional, color and production devices annually. Out of the hundreds of devices reviewed, only a small number are recognized with the prestigious Five-Star Exceptional rating. This rating is reserved for devices that deliver an outstanding range of business-critical features/ functions, are innovative, easy to use, well designed. It represents exceptional value for the money for the device’s target user base.
    Sharp’s entire line of MX-Series products offer cost-effective color as well as advanced functionality, available previously on Sharp’s monochrome models. The models that received BERTL awards are the first four of eight new models in a color MFP (multifunctional peripheral) series that feature the forthcoming Sharp Open Systems Architecture (Sharp OSA) development platform for seamless integration with network applications. Sharp OSA opens the door to a broad array of value-added functionality and flexibility, all designed to deliver the power of customization to the customer. Sharp OSA leverages the inherent interoperability of Web services design to enable Sharp, its dealer network and ISV partners to better meet customer needs.
    Since MFPs have become an integral part of the networked office, IT administrators are demanding more and more advanced security features. Sharp offers several layers of network and data security to deploy digital copying, printing, scanning and faxing safely in any business or government environment. The award-winning* security for Sharp’s network-attached MFPs can be enhanced through data security kits, which encrypt document data using 128-bit encryption and erase the memory of a document on the hard drive by overwriting encrypted data up to seven times.
    To further assist customers with Sharp MFP and digital document products, all models come with 24-hour support from My Sharp, a dedicated online customer training Web site.
    For more information about the complete line of Sharp document solution products, contact Sharp Document Solutions Company of America, Sharp Plaza, Mahwah, N.J. 07430, or call 800-BE-SHARP. For online product information, visit Sharp’s Web site at sharpusa.com or sharpusa.com/documents.
    Sharp Electronics Corporation is the Mahwah, N.J.-based marketing and sales subsidiary of Japan’s Sharp Corporation, a worldwide developer of the core technologies that are integral to shaping the next generation of home entertainment products, appliances, networked, multifunctional office solutions, solar energy and mobile communication and information tools. Leading brands include AQUOS(R) Liquid Crystal Televisions, 1-Bit(TM) digital audio products, SharpVision(R) projection products, Carousel(R) microwaves, IMAGER(TM) digital multifunctional systems, and Notevision(R) multimedia projectors. Sharp Electronics Corporation employs approximately 2,000 people throughout the U.S. supporting more than 50 product lines. 

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