*NEWS*SYDNEY AUST. EPICENTER 4 FUJI-XEROX

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Sydney Becomes epicenter For Fuji Xerox
SEP2006: Australian Minister for IT, Helen Coonan, steps out to provide Fuji Xerox and Sydney with a centre of competence. Eyebrows remain unraised.Senator the Hon Helen Coonan, Minister for Communications, Information Technology and the Arts opened Fuji Xerox Australia’s ‘Centre of Competence’ or what it calls its ‘epicenter’ (complete with US spelling) at the Australian Technology Park, Sydney.The Fuji Xerox Sydney epicenter is a best-of-breed amalgamation of digital print technologies and services, state-of-the-art enablers, communication and printing industry experts and dynamic architectural and interactive interior concepts – all under one roof.The Sydney facility adds to Fuji Xerox’s epicenters in Tokyo, Singapore and Shanghai. One of the key roles of the epicenter is to showcase end-to-end solutions and facilitate collaboration between Fuji Xerox and its third party partners. The centre facilitates file and application testing, application development, business development and education initiatives, training programs and provides a forum for Fuji Xerox’s customers, partners and industry associations to collaborate in this space with their own customers and business associates.The epicenter also reinforces the company’s commitment to the graphic arts and printing industries through the exploration and development of web-integration, personalisation, improved workflow processes and cross-media communication.Newly appointed CEO of Fuji Xerox Australia, Andy Lambert hosted the event, told the waiting media and dignitaries, “The establishment of the epicenter in Australia marks one of the most significant developments in the history of Fuji Xerox Australia. It blends best-in-class technology with industry knowledge and experience and enables us to truly articulate the value that we can offer both the industry and our customers. In addition, the epicenter also provides us with a vehicle to transfer knowledge and expertise across the region providing our staff, and in particular our customers, with access to the world’s best practices and solutions.”The epicenter caters for visitors with vastly different requirements, ranging from the traditional digital printing environment to offset operations looking for options in the digital printing environment, through to one-on-one, short run colour communication and print providers focused on improving production efficiency.Dedicated, solution-based zones have been created within the epicenter to provide visitors with different stages of guidance, which will assist them to review and evaluate new business opportunities for development and growth. From the immersion zone, through to the presentation zone, digital pre-press zone, production systems and business partner zones, each visitor travels on a personalised journey created especially for them.Fuji Xerox’s industry leading range of workflow and print technologies, from the DocuColor 5065 to the flagship iGen3 Digital Production Press as well as highlight colour platforms and Fuji Xerox continuous feed solutions are highlight features of the epicenter.The back-end of the entire operation, called eTools, boasts some of the industry’s most interactive systems and accommodates the logistics required to tailor a relevant customer experience. eTools includes an online booking system as well as an applications warehouse, which can send and receive best practices amongst the regional epicenter sä.The concept for the Fuji Xerox epicenter is based on Fuji Xerox Australia’s Technology Centre at the Australian Technology Park. First opened in 1997, the facility has enabled the company to emulate true client environments as well as to successfully test and refine proposed solutions for its customers. The epicenter has taken this concept to a new level and is a long-term strategic investment that re-enforces Fuji Xerox’s commitment to the graphic arts and printing industries.

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September 5, 2006 at 11:48 AM