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OP dealers are losers online – Proficiency Group
May 2006 – London (UK): The majority of OP dealers are “missing out” because of a lack of web presence, says marketing company Proficiency Group.The company says web leaders like euroffice, Viking and Staples have established themselves so solidly that it will grow increasingly difficult for smaller dealers to break through into the market.Speaking prior to Proficiency Group’s Breakthrough Markting to the Office Conference at the London Metropole on Tuesday 23 May, “web celeb” marketer Kevin Rossitor said: “I predict that we’ll see an increasing percentage of dealers struggling big time…maybe even going bust. This may happen solely by failing to get to grips with online OP selling, failing to understand how to harness its power and failing to invest in their own futures.
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