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Xerox Gets Aggressive In Consumables Business
Will be closing five national consumable contracts by June this year.
June
2007: Xerox India has outlined an aggressive ‘Go to Market’ strategy
focussed on a new branding exercise and market education for its
channel partners and end consumers. As a part of this strategy, Xerox
India outlined plans to set up 100 kiosks in top 25 cities by the end
of 2007 to increase in-shop visibility of Xerox genuine consumables and
paper.The cities include New Delhi, Ahmedabad, Jaipur, Lucknow,
Dehradun, Chandigarh, Bhopal, Kolkata, Pune, Mumbai, Bengaluru,
Hyderabad, Chennai and Kochi, amongst others. Xerox also announced a
channel expansion plan for its consumables business which includes
adding 35 channel partners to its current channel base of 135 partners
by Q3 2007 and increasing its active reseller base to 1550 by December
2007.To further strengthen and support its consumables business, Xerox
will announce five channel schemes for this business in Q3 ’07 and the
company will be appointing a new head for channel expansion and
value-added products for consumables business by June 2007.Sharing
details of Xerox’s revamped consumables strategy, Ajay Khanna,
associate director, office post sales group, Xerox India Limited, said,
“We will be closing five national consumable contracts by June this
year and will make significant investments towards expanding this
business and increasing the headcount to reach out to end-consumers and
channel partners.”Added Khanna, “We are also revamping our consumables
brand by rolling out a national consumables campaign which includes a
new supplies logo, new poster, stickers and glow signs to create
awareness about use of genuine Xerox consumables and paper. The first
such glow signs can be seen at Richie Street in Chennai, Nehru Place in
Delhi and Fort in Mumbai.
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