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Xerox Increases Market Share In The Printer, Copier Segments.
Xerox has tripled its market share in the laser printer segment, with a significant rise in copier segment.
JAN 06
Xerox’s
successful performance in both laser printer and copier based MFP
segments has been driven by the newly executed ‘Two-Tier’ distribution
model which has proved to be extremely successful in expanding the
company’s reach across India. In 2005, Xerox has signed six
partnerships with leading IT companies including Salora International,
Ingram Micro, Godrej Prima, Redington India Limited, eSys Information
Technologies and ACCEL ICIM.
|According to Natesh Mani, executive
director, New Office Group, Xerox India Limited, “Over the last few
months we have partnered with some of the leading IT distribution
companies in India and evolved our business model to move from a direct
sales to a distributor led model for the New Office Group. This
strategy has helped us expand our geographical reach and better
integrate into the channel community thereby enhancing our market
visibility and increasing our sales.”
Added Natesh, “Xerox’s
significant performance in laser printer segment is part of the
company’s ‘Upgrade to Laser’ program which is being aggressively
pursued to educate users on the benefits of laser technology. As part
of this, Xerox helps businesses save over 50 per cent of their printing
costs by enabling them to upgrade their old inkjet printing devices for
a new laser printer.”
Sharing the findings of IDC Laser MFP
Quarterly Tracker in Q3 2005, Sanjit Sinha, senior manager, India
Hardware Research, IDC India, said, “Xerox’s growth in both laser
printer and copier based MFP segments has been spurred by the success
of its distribution model and end-user marketing initiatives which led
to improved shipments quarter on quarter. The Indian laser printer and
copier based MFP segment market is getting even more interesting with
the entry of new players. We feel that Xerox with its strong value
proposition will continue to demonstrate its growth.”
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