OFFICE DEPOT SEES GREEN IN GOING GREEN

[Anonymous]

http://www.bizjournals.com/southflorida/stories/2008/12/01/daily14.html
Office Depot sees green in going green
Office
Depot announced sales of environmentally preferable products in its
catalog of green products increased by more than 10 percent in 2007.The
Boca Raton-based company said the increase can be attributed, in part,
to a growing interest in green behaviors by small businesses.

Among other findings:
Sixty-nine
percent of small business professionals participate in one or more of
the following activities: recycling paper, bottles, ink cartridges
and/or technology; purchasing Energy Star-rated technology, recycled
paper, remanufactured ink and toner cartridges, refillable products and
compact fluorescent light bulbs; and printing on both sides of the
paper.Eight-five percent claim they are going green to protect the
environment or to save money.

Sales from Office Depot’s Green
Book rose to $725 million in 2007, up from $660 million in 2006. Office
Depot launched the Green Book in 2003.“What these Green Book sales
numbers tell us is that our customers appreciate Office Depot’s
strategy of providing a wide assortment of green products, and
promoting them within innovative sales vehicles,” said Steve Schmidt,
executive vice president of Office Depot’s Business Solutions Division.

[Author]

December 3, 2008 at 10:19 AM