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On the front lines of the small business world
ST. LOUIS MO:Matt and Grant Willer talk fast. After all, they’ve got a lot to do.
The brothers from Oakville — Matt’s 28, Grant, 31 — have spent two years building Sinclair Imaging, selling printer ink and office supplies. It’s a tough, competitive business, especially in this time of corporate austerity. But the Willers see a good chance to grow.They live in a niche created by the obscene prices big printer-makers charge for ink refills. You know those HP toner cartridges that retail for $175? Sinclair will make the same thing from refurbished parts, good as new, and sell it for 30 percent less.
"For Matt and I, (those high prices) are an opportunity," Grant Willer said. "The only way this is a viable industry is because of the way HP goes to market."The Willers do this in two rooms. The back is where they fill, box and store cartridges. The front is a sales office.
Their whole ship runs lean. Besides the Willer brothers, Sinclair has three employees. It uses a courier service to make deliveries — so they own no car and employ no drivers. It buys American to keep shipping costs down. And they only keep on hand the stock they know they will sell.
The Willers have a plan, and despite the bumpy past two years, they are sticking to it.Sell Hospital Indemnity Plans and earn an easy extra $200/sale"We just go out and do what other people do," Grant Willer said. "But a little better, and a little differently."
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