Tonernews.com, November 29, 2018. USA
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One Of The World's Largest
IT Trade Show Cebit is Being Discontinued.Continuing loss of visitors: The Cebit is being discontinued. Deutsche Messe AG is thus drawing the consequences for the continued decline in visitor numbers.(Google Translated)
With a completely new concept, the organizers had tried to reposition the Cebit, which took place for the first time this summer, as Europe's leading digital event. The new concept, based on the triad of trade fair, conference and festival, could not stop the downward trend in visitor numbers. While in the year 2001 800,000 people came to Cebit on the fairground, but this summer there were only 120,000. Since even the negative trend in area bookings could not be stopped across all thematic segments, Cebit will no longer be aligned in the future, reports Deutsche Messe.Cebit's industry-related digital topics are to be continued at the Hannover Messe, while top-level specialist events will be developed for the other Cebit subject areas. "Over the past few years, the German economy has repeatedly discussed the thematic overlap between Hannover Messe and Cebit. We will therefore be transferring the topics that are relevant to the content of the Hannover Messe in terms of content, "said Dr. Jochen Köckler, CEO of Deutsche Messe, in the next few weeks will be intensively examined with the digital market, which topics have potential for focused trade fairs ,The farewell to Cebit also has personnel consequences: Messe Management Board and Cebit CEO Oliver Frese will leave at the end of the year at his own request. "It is very regrettable to lose such an experienced trade fair organizer and board. Frese has made a name for himself at the Deutsche Messe for many years, most recently as Cebit's Chief Executive Officer, "said Chairman of the Supervisory Board, Lower Saxony's Minister of Economic Affairs Bernd Althusmann.Contact: http://www.messe.de
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