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http://www.philstar.com/Article.aspx?articleId=563600&publicationSubCategoryId=71
OUTSOURCED HP LAB IN SINGAPORE PUMPS
OUT PROPAGANDA
HP backs
claim with original ink usage study
MANILA,
Philippines – Findings from a recent study on cartridge yield and
reliability commissioned by Hewlett-Packard Singapore revealed that
original HP print cartridges produce 111.9 percent more or over twice as
many pages than refilled cartridges.Similarly, results on the cartridge
reliability showed that 42.8 percent of refilled cartridge brands
tested were either dead-on-arrival (DOA – found to have substantial
leakage, 10 pages printed or less, color mix on 10 consecutive pages) or
failed prematurely (page yield of less than 75 percent of the average
page yield), while only 1.4 percent of original HP ink cartridges tested
to have failed prematurely.The study, which was conducted by TUV SUD
PSB Pte Ltd. in September 2009, covered a page yield/reliability
comparative study on original HP inkjet cartridges and refilled inkjet
cartridges that are used in HP Deskjet 5650, HP Deskjet 2560, HP Deskjet
2568 and HP Deskjet 930C printers in China, India, Indonesia, Korea,
Thailand, and the Philippines.The testing organization carried
out the refilling exercise, which consisted of refilling empty HP inkjet
cartridges at both locally branded chain stores as well as non-branded
outlets situated in the six countries mentioned.A total of 72 original
HP branded inkjet print cartridges and 566 refilled print cartridges
were used for the study.Aside from DOA and premature failure of refilled
cartridges, HP said non-original ink cartridges also fail in delivering
color accuracy, create printer errors and damage the printer parts,
resulting in productivity losses due to downtime.Gio Sabio,
market development manager for the Supplies, Imaging and Printing Group
of HP Philippines, said refills are also not an environmentally friendly
option as many would like to think.Sabio said that aside from the
quality of ink that HP uses, the company’s green efforts also include
the design of the cartridges up to their proper disposal, something that
not being addressed by refillers.“We don’t only think of our products’
environmental impact during the end-of-the life stage, but we also start
from the development stage,” Sabio added.HP Twice as Many
Prints condo promoTo further entice customers to buy and use original HP
ink, the company’s Imaging and Printing Group again launched a grand
raffle campaign that will see two winners of brand new, fully furnished
condominium units in Bonifacio Global City in Taguig.This promo comes on
the heels of other previous HP ink grand raffle promos that gave away
brand new cars with free gasoline, US trips, gadgets, and shopping
sprees worth P2.4 million.The entire studio-type condominium
unit package is worth P3.5 million each. It can be won by anyone who
buys original HP ink cartridges that are part of the promo and submits
electronically the special unique codes printed on the cartridge box.HP
ink buyers can also win instant prizes such as mobile phone credits
through the scratch card or accumulate points to claim reward items such
as Sodexho gift certificates and HP printers and consummables.The
interior design of the condo units that will be raffled off will
feature unique prints that will be produced using an HP Scitex FB6100
wide-format printer.Architects and interior designers are now turning
into this special kind of printing to customized tiles, doors, glass and
other building materials with prints that can accentuate a house or
condo unit. This special large-format printing service is being offered
locally by a company called Arkigrafix.“This year is all about giving
back to loyal patrons of Original HP Ink cartridges and rewarding them
with bigger and more impressive prizes,” said Sabio.He said the
Supplies, Imaging and Printing Group is now thinking hard how it can
exceed this current promo with something even bigger next
year.Meanwhile, these promises of riches from using ink call to mind a
quote from a famous American author and humorist, Mark Twain, who once
said, “When you sell a man a book, you don’t sell him 12 ounces of paper
and ink and glue – you sell him a whole new life.”Clearly, HP
unwittingly gave a modern spin to Twain’s words by offering the
possibility of a new life to those who buy its ink.
tonernews.com
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