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http://www.channelweb.co.uk/crn/news/2262258/printer-sales-bounce-back-black
PRINTER SALES BOUNCE BACK ACROSS
EUROPE
Latest analysis sees laser
and inkjet MFP sales recover from two-year stagnation
Businesses
across Europe’s leading economies are buying printers again, according
to the latest statistics from technology market analyst Context.Jeremy
Davies, co-founder of Context, said March sales of inkjet and laser
printers through major distributors in the top European economies went
into the black for the first time in nearly two years.“Multifunction
printers (MFPs) are leading the sales growth,” Davies said. “Inkjet MFPs
showed a growth of 15.9 per cent in March year-on-year, while laser
MFPs grew by 16.5 per cent in the same period.”Unit sales rose
2.9 per cent in March 2010 from the same period a year ago. Revenue
increased 4.5 per cent. Average selling prices stopped falling, and rose
from an average £121 for the previous six months to £124 for the first
quarter of 2010.The UK saw printer sales rise 10.2 per cent in unit
terms year-on-year, behind Germany’s 19.1 per cent increase and the
Netherlands’ 21.4 per cent jump in printer sales.Inkjet MFPs continued
to grow market share, increasing by more than six points to 58.7 per
cent share of distributor sales in March 2010.Top printer brand
via distribution was still HP, with 49.3 per cent market share by unit
in the month, followed by Epson (17.2 per cent), Lexmark (6.2 per cent),
Samsung (seven per cent) and Canon (6.6 per cent).Standalone laser
printer unit sales kept falling steadily, with 17 per cent fewer units
sold in March when compared to March 2009. Similarly, single-function
inkjet printer unit sales were still declining – but the collapse has
slowed to 17 per cent year on year, from 40 per cent year on year for
previous months.Standalone colour printer sales grew 8.6 per cent in
unit terms from March a year ago.Worst-performing country was Spain,
with unit sales down 21.8 per cent for the period, followed by France
(-5.9 per cent).
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