Printer Shipments Fall Globally in Q2 2012

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Printer Shipments Fall Globally in Q2 2012

FRAMINGHAM, Mass., August , 2012 – Despite challenging market conditions, the wireless segment of the worldwide hardcopy peripherals market continued to show year-over-year growth in the second quarter of 2012 (2Q12). While overall shipments declined by 8.4% to 26.5 million units, wireless volume increased 5.0% year over year to 9.1 million units in 2Q12, according to the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker. Moreover, the wireless segment in mature markets outgrew emerging markets by 2 percentage points, showing 5.6% and 3.6% year-over-year growth, respectively.

"IDC expects the opportunity for wireless will continue to expand over the next three years," said Phuong Hang, program manager, Worldwide Hardcopy Peripheral Trackers. "We also expect SMBs, small offices, and microbusinesses to be early adopters of built-in wireless laser printers and MFPs, while these devices in a large enterprise will continue to rely on existing WANs for wireless capability."

Technology Highlights

    With close to 20 million units shipped, inkjet technology accounted for 60% share in the overall hardcopy peripherals market. Shipments in this segment declined 12.7% year over year, the steepest drop since 3Q09. In contrast, the wireless inkjet segment in both emerging and mature markets exhibited growth, equating to a 3.5% year-over-year increase in the overall wireless inkjet volume in the second quarter of 2012.
    Laser was the only technology to experience positive year-over-year growth in 2Q12. The segment grew 0.8% to 9.5 million units resulting in 36% share, up 4 points from a year ago. Both emerging and mature markets experienced double-digit growth in the wireless segment, 15.0% and 24.0% year over year, respectively.
    Color laser finished the quarter with 16% market share in the total laser space, resulting in 3.5% year-over-year growth. Monochrome laser devices accounted for more than 7.9 million units and 84% share of the total laser space, flat from a year ago.

Vendor Highlights

    HP remained the number 1 hardcopy peripheral vendor with 39.6% market share in terms of worldwide shipments (10.5 million units). HP’s unit shipments declined 12.7% year over year. HP performed better in the emerging markets with -9.2% year-over-year growth compared to -16.6% in mature markets. Despite a decline of 4.1%, the vendor’s wireless segment managed to gain 4 points from a year ago to 44% share.

    Canon continued as the number 2 ranked vendor in 2Q12 with worldwide market share of 21.4% and 0.5% year-over-year growth. Unlike HP, Canon grew its shipments 2.9% year over year in mature regions while showing a decline of 1.2% in emerging markets. Wireless devices made up 31% of the vendor’s shipments in 2Q12, up 9 points from a year ago.

    Epson maintained its position as the number 3 vendor worldwide with 13.2% share, up 1 point from a year ago. The vendor’s shipments declined 1.3% year-over-year in 2Q12. Similar to Canon, Epson enjoyed a better year-over-year trend in mature markets than emerging regions, 9.8% versus -8.9%, respectively. The wireless segment represents 39% of Epson’s unit shipments.

    Brother climbed one spot up to become the top 4 ranked vendor in the total hardcopy market. The vendor posted 6.5% year-over-year growth, the best year-over-year trend among the top 5, and resulting in more than 1.7 million units shipped. The vendor benefited from double-digit year-over-year growth (20.3%) in emerging markets while experiencing a small decline of 2.8% in mature regions. Brother continues to enjoy growth in the wireless segment, posting a 22.3% year-over-year gain to 37% share.

    Samsung ranked 5th in the overall hardcopy market. The vendor suffered a decline of 22.0% year over year in total shipments and dropped one spot in the latest worldwide ranking. The vendor saw a double-digit decline in both emerging and mature markets as its old models have been effectively phased out and its new products will not be introduced until the third quarter of 2012.

Worldwide Hardcopy Peripherals Market Share and Year-Over-Year Growth, Second Quarter 2012

Vendors	2Q12 Unit Shipments	2Q12 Market Share	2Q11 Unit Shipments	2Q11 Market Share	2Q12/2Q11 Growth
1. HP	10,500,055	39.6%	12,020,025	41.5%	-12.7%
2. Canon	5,667,915	21.4%	5,637,249	19%	0.5%
3. Epson	3,497,137	13.2%	3,541,286	12.2%	-1.3%
4. Brother	1,722,078	6.5%	1,617,180	6%	6.5%
5. Samsung	1,342,379	5.1%	1,720,311	6%	-22.0%
Others	3,786,797	14.3%	4,407,669	15%	-14.1%
Total	26,516,361	100.0%	28,943,720	100%	-8.4%

U.S. Hardcopy Peripherals Market Share and Year-Over-Year Growth, Second Quarter 2012

Vendors	2Q12 Unit Shipments	2Q12 Market Share	2Q11 Unit Shipments	2Q11 Market Share	2Q12/2Q11 Growth
1. HP	2,704,329	52%	3,059,401	53%	-11.6%
2. Canon	875,800	17%	816,088	14%	7.3%
3. Epson	517,502	10%	382,679	7%	35.2%
4. Brother	325,815	6%	356,347	6%	-8.6%
5. Lexmark	156,731	3%	351,606	6%	-55.4%
Others	605,177	12%	854,813	15%	-29.2%
Total	5,185,354	100%	5,820,934	100%	-10.9%

 

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, August 2012

Notes:

• IDC tracks A2-A4 devices in the Quarterly Hardcopy Peripherals
• Hardcopy Peripherals include single-function printers, printer-based multifunctional systems (MFPs), and single-function digital copiers (SF DC). Data for all vendors are reported for calendar periods.

For more information about IDC’s Worldwide Quarterly Hardcopy Peripherals Tracker, please contact Phuong Hang at phang@idc.com.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com/.

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August 16, 2012 at 8:40 AM