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Sales Of Printers In China Surge 4-Fold On 'Singles' Day
Sales of China's key devices surge 4-fold on 'Singles' Day
By Eden Estopace.
China sold more notebooks, monitors, desktops and printers online during the Singles’ Day promotion than it normally does in 44 days, according to research firm International Data Corporation (IDC).
China began celebrating Single’s Day in 2009 by holding its biggest online shopping promotion of the year on November 11. Since then, it has become China’s answer to Black Friday and Cyber Monday in the US. This year, the promotion period was extended to cover November 1 to 11.
Chinese manufacturers sold a total of 730,000 notebooks during this period, making it the best seller among key devices. Lenovo led notebook sales with over 45 percents. of total sales during the Singles’ Day shopping period. Dell took second place, selling less than half of what Lenovo did. Asus, HP Inc., and Apple came in third, fourth and fifth, respectively. Over 70 percent of the notebooks were sold through JD.com and 19 percent through Alibaba Group’s Tmall.
Samsung, however, sold the highest number of monitors during the Singles’ Day sale, followed by AOC. Philips came in third, followed by Dell and then LG. Over 70% of monitors were sold through JD.com, while 27 percent were sold through Tmall.
Lenovo also sold the highest number of desktops from November 1 to 11, nearly double that of Dell, which came in second place. HP Inc, Asus, and TongFang came in third, fourth and fifth, respectively, but their numbers were significantly lower than those of Lenovo and Dell. Desktop sales were more balanced between JD.com and Tmall, with JD.com accounting for close to 59 percent of sales and Tmall accounting for 40 percent.
For printers, HP Inc. was the clear winner during the same sales period, accounting for more than 57 percent of total printer sales. Though Canon came in second place, it sold less than half that of HP Inc. Epson came in third, followed by Fuji Xerox and then Brother. About 72 percent of printers were sold through JD.com, while nearly 24 percent were sold on Tmall.
http://www.enterpriseinnovation.net/article/chinas-key-devices-surged-4-fold-during-singles-day-promotion-1242333455
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