SAMSUNG : DESPITE RECESSION KEEPS DOMINANCE IN MFP MARKET

[Anonymous]

http://www.tradingmarkets.com/.site/news/Stock%20News/2531890/
SAMSUNG : DESPITE RECESSION KEEPS DOMINANCE IN MFP MARKET
Samsung Electronics Captures Most Market Share in A4 Monochrome Laser Multifunction Printers (MFPs)
Lahore
– September2009 — Samsung Electronics Co., Ltd., a leading name in
consumer electronics and information technology, is recognized as the
global market for multifunction printers(MFPs) in the second quarter
despite strong global economic headwinds. The rating was awarded by
IDC, a market research firm which accredited 23.4% of the market for
A4-sized machines in the second quarter of 2009.

Samsung had its
best showing in Europe, where it took 35.1% of the market for A4 color
laser MFPs and 26.9% for A4 monochrome laser MFPs in the second
quarter. Samsung printers were number one in both segments. In color
laser MFPs, Samsung has maintained the top spot for two straight
quarters, while it was the first time since beginning sales of
monochrome laser MFPs in Europe that Samsung has topped the marketplace.

Our
success in the second quarter can be attributed to our targeting of
demand for cost-effective printers and solutions during difficult
economic times, said Y.H. Park, Senior Vice President of Sales and
Marketing at Samsung Electronics Digital Printing Division. Our plan is
to continue to provide suitable products and solutions based on the
diverse documenting needs and environments of our corporate clients.

Samsung
performance was particularly strong in Italy, where both A4 laser
printers and MFPs led in terms of number of units sold and revenue
generated. Based on units sold, Samsungs combined market share for
monochrome and color laser printers, monochrome and color MFPs, the
four segments rose from 28.9% in 2008 to 44% in the second quarter of
2009, making Samsung the dominant brand for printers in Italy. Based on
share of total revenue in the Italian marketplace, Samsung was first
across all four types with 35.6%.

In the Middle East and Africa,
Samsung Electronics raised its market share for A4 monochrome laser
MFPs from 25.7% in the first quarter to 37.3% in the second quarter of
2009. It has maintained its status as the top manufacturer in the
segment for four years in a row from 2005 through 2008.

Samsung
has placed a strategic focus on developing laser printers due to the
high potential for growth in the segment, which IDC projects will
outperform inkjet models. The company put a particular emphasis on
MPFs, securing core technologies such as its patented engine
structuring and advanced semiconductor solutions to produce a full
range of products. Most recently, Samsung has begun to diversify its
product lineup of high speed, mid-to-large scale industrial printers to
target the large B2B market.

[Author]

September 25, 2009 at 10:53 AM