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http://www.channelemea.com/spip.php?article1466
Samsung works out deal for 0% financing on UK printer sales
Samsung
has launched a 0% financing scheme for its business-focused printer
portfolio in the UK. The offer launched with participating Samsung
resellers in the UK and Ireland at the start of June. Samsung plans to
roll out the initiative to more countries in Europe in the near future.The
vendor hopes that the programme will make Samsung printing technology
more affordable and accessible to business customers. “Printing
represents the largest proportion of IT spend and is a business process
that companies often seek to address as part of a wider cost reduction
exercise,” said Neil Sawyer, head of marketing, European printing
operation at Samsung.“Printing technologies from Samsung make
it easy for businesses to control printing costs at the same time as
enhancing employee productivity with more efficient printing processes.
However, budget limitations can mean that money isn’t always available
to invest in new technology when companies need it most. The
introduction of the Samsung 0% finance programme makes our printer
technology more affordable and accessible to businesses at the right
time,” said Sawyer.Samsung reckons that leasing is a compelling
option in the current market conditions, allowing customers to maintain
current cash reserves and benefit from predictable costs. There is no
interest to pay on loans or overdrafts and in many countries, leasing
offers tax advantages over equipment ownership, according to Samsung.Samsung
also claims that customers will benefit from the added flexibility of
being a ‘user’ rather than an ‘owner’, reducing exposure to obsolete
technology and depreciating assets. At the end of the lease period,
companies can choose to upgrade the infrastructure, continue with the
existing agreement, or to buy it outright subject to a small final fee.The
finance programme is offered through a strategic partnership with De
Lage Landen (DLL). DLL, part of the Rabobank Group, is a global
provider of leasing, business and consumer finance solutions with a
proven track record in the IT sector. The offer, which is valid until
31st May 2010, is available for printers from Samsung’s business
product portfolio.
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