Samsung Takes Aim At Japanese Rivals Canon …

Date: Thursday November 29, 2012 08:59:58 am

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Samsung takes aim at Japanese rivals like Canon, Sony, Panasonic & Nikon with Android camera 
Samsung’s financial and marketing clout suggest it could be the biggest threat to Japanese domination of a digital camera industry 
SEOUL: South Korean consumer electronics giant <a href=”http://economictimes.indiatimes.com/topic/Samsung-Electronics”>Samsung Electronics</a> Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites. 
 
The <a href=”http://economictimes.indiatimes.com/topic/Galaxy-camera”>Galaxy camera</a> lets users connect to a mobile network or Wi-Fi to share photographs and video without having to hook up the camera to a computer. 
 
While it’s not the first to the market, Samsung’s financial and marketing clout suggest it could be the biggest threat to Japanese domination of a digital camera industry which research firm Lucintel sees growing to $46 billion by 2017 and where big brands include <a href=”http://economictimes.indiatimes.com/topic/Canon”>Canon</a> Inc, <a href=”http://economictimes.indiatimes.com/topic/Sony”>Sony</a> Corp, <a href=”http://economictimes.indiatimes.com/topic/Panasonic”>Panasonic</a> Corp, <a href=”http://economictimes.indiatimes.com/topic/Nikon”>Nikon</a> Corp and Olympus Corp. 
 
“Samsung has a tough row to hoe against the likes of Canon and Nikon in the camera brand equity landscape,” said Liz Cutting, senior imaging analyst at research firm NPD Group. “Yet as a brand known more in the connected electronic device arena, Samsung has a unique opportunity to transfer strength from adjacent categories into the dedicated camera world.” 
 
The Korean group, battling for mobile gadget supremacy against Apple Inc, is already a global market leader in televisions, smartphones and memory chips. 
 
Samsung last year brought its camera and digital imaging business – one of its smallest – under the supervision of JK Shin, who heads a mobile business that generated 70 percent of Samsung’s $7.4 billion third-quarter profit. 
 

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<td><img class=”gwt-Image” alt=”Samsung Electronics’ Galaxy Camera is displayed during its launch event at the company’s headquarters in Seoul November 29, 2012.” title=”Samsung Electronics’ Galaxy Camera is displayed during its launch event at the company’s headquarters in Seoul November 29, 2012.” src=”http://economictimes.indiatimes.com/photo/17413463/samsung-electronics-galaxy-camera.jpg” /></td>
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Samsung Electronics’ Galaxy Camera is displayed during its launch event at the company’s headquarters in Seoul November 29, 2012. 
 
“Our camera business is quickly evolving … and I think it will be able to set a new landmark for Samsung,” Shin said on Thursday at a launch event in Seoul. “The product will open a new chapter in communications – visual communications,” he said, noting good reviews for the Samsung Galaxy camera which went on sale in Europe and the United States earlier this month. 
 
AIMING AT ‘PRO-SUMERS' 
 
The Galaxy camera, which sells in the United States for $499.99 through AT&T with various monthly data plans, features a 4.8-inch (12.2 cm) LCD touchscreen and a 21x optical zoom lens. Users can send photos instantly to other mobile devices via a 4G network, access the Internet, email and social network sites, edit photos and play games. 
 

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<td><img class=”gwt-Image” alt=”Models pose with sets of Samsung Electronics’ Galaxy Camera during its launch event at the company’s headquarters in Seoul November 29, 2012.” title=”Models pose with sets of Samsung Electronics’ Galaxy Camera during its launch event at the company’s headquarters in Seoul November 29, 2012.” src=”http://economictimes.indiatimes.com/photo/17413474/samsung-electronics-galaxy-camera.jpg” /></td>
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Models pose with sets of Samsung Electronics’ Galaxy Camera during its launch event at the company’s headquarters in Seoul November 29, 2012. 
 
The easy-to-use camera, and the quality of the pictures, is aimed at mid-market ‘pro-sumers’ – not quite professional photographers but those who don’t mind paying a premium for user options not yet unavailable on a smartphone – such as an optical, rather than digital, zoom, better flash, and image stabilisation.
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November 29, 2012 at 8:59 AM

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