Seine Ships 100,000 Oem printers into the Chinese market

[Anonymous]

Seine Ships 100,000 Oem printers into the Chinese market

China’s Seine Launches Pantum, New Printer Brand
The China-based printer supply company Zhuhai Seine Technology clearly thinks so. The company, a rapidly growing supplier of laser printer consumsables, is launching a line of laser printers branded as Pantum, taking on established players like Hewlett-Packard, Samsung, Canon and Epson. This morning, the company launched a move into the European market. Seine plans to debut in Latin America in April and the U.S. by July.

Jackson Wang, Seine’s Chairman and CEO, noted at a press conference at the CeBIT trade show in Hanover, Germany this morning that less than 10 companies in the world actually make laser printers. One reason for that, he says, is that there are over 500,000 laser printer patents worldwide. (Other companies sell branded printers but don’t actually manufacture them.)

Seine has been a highly successful producer of consumables; he says they are the fastest growing company in the laser printer consumables segment. Indeed, the company ranked fourth on a recent FORBES list of the 100 fastest growing companies in China.

The company actually launched their first printer in the China market in December 2010. They have since shipped over 100,000 printers into the Chinese market. Last year, Wang says, the company had close to 5% of the China printer market. (China, he notes, is the world’s second-largest laser printer market after the U.S.)

Wang says that in 2007, Lenovo sister company Legend Capital invested in Seine, acquiring a 15% stake.

Wang thinks the company can beat other manufacturers in particular on cartridge costs. He intends to build Pantum as a major printer brand in Europe, with a line of laser printers and multi-function printers. Wang seems to think they can build Pantum into a brand recognized beyond China, like Lenovo in PCs or Huawei in communications  products. They’ve already started selling in Australian and several other markets.

Part of the philosophy is to produce printers focused on the needs of business customers, rather than consumer. Their view is that many printers have been quality reduced to keep costs down for the consumer market. Seine says the products are built to last 4x longer as comparable printers, with fewer paper jams and lower cost per page.

The company’s pricing strategy is about in line with comparable printers; but with long-lasting printers, they contend they can offer cheaper costs per page over time than other printers.

One novel (and sensible) approach is that all of their products will use the same printer cartridges.

Will they succeed here? Who knows. But if I were HP, I would be be paying close attention.

http://www.sys-con.com/node/2197087
Leading Consumables Manufacturer SEINE Unveils its Own Brand of High Quality Printers PANTUM at CeBIT 2012, the First 100% Created in China Range of Printers
HANNOVER, Germany, March, 2012 After serving the printer consumables industry for many years as a global leading consumables manufacturer, Seine is proud to announce the worldwide launch of PANTUM printers, the first "Created in China" laser printers with 100% owned technology.

With its strengths in product innovation and R&D, PANTUM has fully mastered the core technologies of laser printer designing as well as manufacturing, and has become an international laser printer brand providing printing devices and solutions for all customer types including both home and office users. PANTUM encompasses reliability, low overall operational costs, eco-friendly energy consumption and real value services. PANTM arrives into the European and Worldwide market, bringing consumers real benefits:

    New choice options – The first China-created printer has broken a 30 years long market monopoly and brings a new generation of laser printer technology with new standards for service: a new option for global printer users.
   
Lower cost for more reliable products – Seine’s full industry chain and massive production brings comprehensive usage cost 20% lower than comparative products. Moreover, stable and robust product features will largely decrease maintenance costs, including built to last metal frame and extremely reliable paper feed mechanism significantly reducing paper jams.

    New standard of services – PANTUM builds a new generation of laser printer & MFP service and warranty standards.

    Recognized quality – Based on its strengths, PANTUM has gained RoHs, CE, ISO9001, ISO14001 and many other certifications, thus guaranteeing PANTUM products’ reliability and performance.

Zhuhai Seine Technology Co., Ltd. is a laser printer and consumables manufacturer. Seine has been serving the printer consumables industry for over 10 years as a manufacturer on behalf of third parties and has gained hundreds of patents at home and abroad, allowing the company to launch its own brand of printers.

[Author]

March 8, 2012 at 9:02 AM