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Staples Goes Live in the UK
Staples Complete Their Rebrand From Corporate Express to Staples Advantage UK
BIRMINGHAM,
England, July 09- Corporate Express Ltd, a wholly owned subsidiary of
Staples Inc. the world’s largest office products company, today
announced Staples Advantage UK as the new name for its UK contract
business, formally known as Corporate Express. The name change forms
part of a Staples European wide rebranding plan that will continue
throughout 2009, and will see the Corporate Express brand being phased
out by early 2010.”This name change marks an important and exciting
milestone in our determination to deliver differentiating value to the
UK market through our multi channel approach. One that offers our
customers three ‘easy’ and different ways to purchase from Staples, and
will ultimately lead to Staples being the destination supplier of
choice for the UK market.” said Mick Wain, Director and General
Manager, Staples Advantage UK.
About Staples UK
Staples
UK, delivers differentiating value to the UK market through a unique
multi channel approach. One that offers customers three easy and
different ways to purchase from Staples. The name Staples Advantage
will therefore distinguish the contract B2B channel from the other two
channels, Staples Retail and Staples Catalogue.