SURVEY REVEALS PRINTER CONFUSION

[Anonymous]

Survey reveals printer confusion
NOV
06 — London (UK): A new survey has found that printer users are still
not recycling their cartridges and are frequently unaware of the
differences between inkjet and laser printers.The survey, conducted in
central London on behalf of Konica Minolta Printing Solutions,
discovered that almost half of respondents admitted that they do not
recycle their ink cartridges.When asked whether an inkjet or laser
printer was more expensive to print documents, only 20% of those
questioned answered correctly.On average, it costs around eight times
more to print a colour document with an inkjet compared to a laser
printer, but despite this one-in-ten people polled had no idea whether
their printers were lasers or an inkjets.Surprisingly few people
understood the benefits of printing various documents in colour. Just
9% said they would consider printing an invoice in colour, despite
clear evidence that colour invoices regularly attract faster
payments.Equally, only half said they would print brochures in colour,
and less than 40% said they would use colour for presentation
handouts.According to a recent study carried out by the University of
Loyola in Maryland, use of colour can increase brand recognition by up
to 80%, and numerous studies have shown that use of colour in printed
documents increases the likelihood of them getting read and greatly
improves information retention in readers.

[Author]

November 7, 2006 at 11:22 AM