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TANGENT MTW PARTNERS-UP WITH PRINTERS-DIRECT
Printersdirect Announces Tangent MTW Incorporated As Investment Partner
LITHIA SPRINGS, GEORGIA – Printersdirect, a world leader in remanufacturing laser printers for the managed print services industry, has announced that marketing communications and software application development firm, Tangent MTW Incorporated has joined the extended Printersdirect team as a shareholder.
The partnership between the two companies further supports Printersdirect in the expansion of their efforts into the managed print and managed services arena, as the two principals of Tangent MTW Incorporated are well versed within the industry.
Norman McConkey and Laura Kittner are the founding principals of Tangent MTW Incorporated and both have been paramount in shaping the direction of the managed print industry over the past several years. Mr. McConkey has 20 years of experience within IT software development, most recently as the President and CEO of PrintFleet Inc until his departure in October 2009 to pursue the Tangent venture. Ms. Kittner also served as a founding executive within PrintFleet Inc, and in March of 2010 launched the industry’s first MPS channel driven media firm, The Imaging Channel, where she continues to serve as Editorial Director, in addition to her shared role as owner and director at Tangent.
“Remanufactured printer sales over the next 24 months will experience the same dynamic growth that our industry experienced with remanufactured toner cartridges earlier this decade” explained Norman McConkey. “The financial, environmental and performance benefits of remanufactured hardware are compelling to both MPS dealers and their customers.”
Operating as a full service marketing communications, brand management and small scale software application development firm, Tangent MTW Incorporated will be working with the Printersdirect executive team to refine the Printersdirect brand, grow this brand within the print and imaging industry, expand sales and distribution channels, and implement a marketing communications campaign focused on customer retention and brand awareness.
“Remanufactured printer hardware is rapidly becoming an essential component of the MPS providers toolbox of services. Our remanufactured HP and Lexmark hardware offers dealers a very attractive alternative to new, that achieves a far lower total cost of ownership and at the same time, a much higher profit per page” explained Christian Pepper, Vice President at Printersdirect. “The principals at Tangent MTW have a proven track record of developing industry changing technologies and we are excited to benefit from their experience as they help Printersdirect and the product category rise to the next level”.
To learn more about the Printersdirect and Tangent MTW Incorporated investment partnership, visit Printersdirect and Norman McConkey during ITEX 2011 in booth #639.
For more information about Tangent MTW Incorporated marketing communications and software development services visit http://www.tangentmtw.com or call (613) 507-5151.
Established in 1995 and with over 100,000 devices remanufactured, Printersdirect currently carries over 30-business printer SKUs from HP and Lexmark, and ships product within 1 to 5 days across North America. With a remanufacturing methodology that produces devices specific to the unique needs of a dealers managed print program, Printersdirect is the only printer remanufacturer with a superior quality product and complimentary support program for channel dealers and industry distributors.
About Tangent MTW Incorporated
Tangent MTW Incorporated is a contract agency specializing in technology commercialization and the development and execution of integrated marketing and brand management strategies. Not only responding to industry change, Tangent MTW creative programs are designed to lead the trend, winning customer and partner mindshare and producing tangible revenue growth results.
Creative Services Manager
Tangent MTW Incorporated
613 507 5151
AuthorMarch 23, 2011 at 9:36 AM
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