U.S. FTC SLAPS KODAK OVER FALSE-INK-CARTRIDGE CLAIMS

[Anonymous]

U.S. FEDERAL TRADE COMMISSION
SLAPS KODAK OVER FALSE INK CARTRIDGE CLAIMS
Eastman Kodak to update ad slogan after FTC probe
ROCHESTER, N.Y. — Eastman Kodak Co. said Thursday that the
Federal Trade Commission will allow the company to continue to advertise
the ink cost savings associated with its All-in-One inkjet printers,
but has recommended Kodak include additional information to clarify the
amount of those savings.

Kodak’s slogan had claimed consumers can
save $110 a year on ink costs by using Kodak’s All-in-One inkjet
printers. The company has now agreed to add that the $110 in savings
depends on a consumer limiting their printing to 1,500 pages a year, or
four per day.From now on, Kodak said it would advertise that consumers
can, “Save on average $110 per year on ink based on just four pages per
day.”

The FTC has closed its investigation, Kodak said in a
statement. The FTC got involved after Kodak competitor Hewlett-Packard
Co. complained to the National Advertising Division trade group about
the company’s ads.Rochester, N.Y.-based Kodak launched the first of its
line of all-in-one printers in 2007 as part of its shift away from
traditional photography products. Its printers were priced at a premium
to those of rivals, but Kodak aimed to capture consumers’ interest by
selling ink at a much lower price.
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[Author]

December 21, 2009 at 10:49 AM