UAE's PRINTER MARKET UP 57% IN Q2 2008

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Date: Monday November 10, 2008 09:57:25 am
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    Inkjet segment in UAE printer market registers 57% growth in Q2 2008
    The
    inkjet segment within the UAE printer market has registered a 57%
    growth in the second quarter of 2008, according to recent statistics,
    with small and medium-sized businesses (SMBs), small office/home
    offices (SOHOs) and enterprise sectors acting as key contributors to
    the market’s sustained growth. Recording an 87% growth for its inkjet
    multifunction centres (MFCs) within the same period, Brother Gulf, a
    global leader in the development and manufacturing of printing,
    communication and digital imaging products for homes, SOHOs and
    enterprises, has announced its extensive participation at the upcoming
    GITEX 2008, as part of a campaign to further drive its growth within
    the Middle East market.

    In addition to inkjet, other segments
    have also recorded substantial growth in the UAE, including the Mono
    MFCs, which has risen by 47% with Brother registering a 25% growth rate
    and the printers segment, which witnessed a 19.6% growth and where
    Brother achieved an impressive 119% increase.Driven by the positive
    outlook on the growth trends of Colour Laser Printers and MFCs in the
    region, Brother is continuously developing new technologies to
    incorporate more innovative and high-technology features to its latest
    products, which will be highlighted during its participation at this
    year’s GITEX.

     ‘Brother Gulf’s sustained growth across various
    segments in the UAE market is a clear indication of the effectiveness
    of our efforts in generating consumer awareness and action.’said Shinji
    Tada, Managing Director, Brother Gulf.’As the pioneer of the concept of
    MFCs, which is a trend that is catching on at an impressive pace,
    having recorded a 25% growth in the second quarter of this year, we are
    proud to announce that we have seen a 95% jump in this segment of our
    business. Our aim is to leverage the outstanding growth prospects in
    the UAE and across the region by launching our newest MFC innovation
    during the GITEX event, which we expect to bring forth excellent
    exposure for our latest products.’

    The highlight of Brother
    Gulf’s participation at GITEX 2008, which will run from October 19 –
    23, 2008 at Dubai International Exhibition Centre, will be the launch
    of its first ever A3 Inkjet Professional Series MFC and the unveiling
    of its new range of Mono Laser Printers and MFCs.The manufacturer’s
    booth, which will be located in Hall 4, Stand B4-10, will have
    individual product isles focusing on ‘Inkjet’ (DCPs and MFCs); ‘Mono
    Laser’ (Printers and MFCs); ‘Colour Laser’ (Printers and MFCs);
    ‘Wireless Connectivity for Printing, Scanning and PC Faxing’; and
    ‘P-Touch’ labelling solutions with the new QL series of high speed
    label printers.In addition, detailed demonstrations will be provided on
    featured products to visitors, to highlight the high-end MFCs under
    each category.’The demand for colour laser printers and MFCs is growing
    rapidly across the region and we are optimistic that this trend will
    continue in the coming years. As a matter of fact, our Colour Laser
    MFCs sales has grown by 95% merely a year since the launch of our new
    Colour Laser MFCs. Our commitment to providing best-of-breed printing
    solutions that match the requirements of today’s business users is
    driving us to launch more leading-edge equipment, which are being
    designed to offer the market with exceptional features and efficiency.’

    concluded Tada.
    Prior
    to the launch of its latest products at GITEX 2008, the leading
    manufacturer has unveiled its new range of laser MFCs for the region –
    the Mono Laser 7000 series.Furthermore, Brother Gulf has also announced
    its plans to strengthen its regional operations in a bid to fuel its
    global revenue growth, with the Middle East contributing 8% to its
    worldwide earnings in 2007.As a testament to its growing global repute,
    the company has been given the prestigious Spring 2008 ‘Pick of the
    Year’ award by Buyers Laboratory Inc. (BLI), the world’s leading
    independent tester of document imaging products.

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