UK: 88% OF PEOPLE USE PRINTERS FOR PHOTO'S AND POSTERS

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Date: Monday September 12, 2011 08:10:47 am
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    UK: 88% OF PEOPLE USE PRINTERS FOR PHOTO’S AND POSTERS 
    More than half say printing photos is most important

    Nearly 90 percent of all printer users mainly use their printers to print out photos, a poll suggests.

    When asked ‘what do you use your printer most for?’, 51 percent of respondents to the Macworld poll said ‘Printing Photos’. Continuing the theme of using a home printer for graphical output, 37 percent of respondents said they used their printer mostly for printing posters.

    ‘Printing homework’ and ‘printing emails’ were the next most popular answers in the poll, sponsored by Kodak, with 12 percent of respondents selecting these items, and 10 percent of respondents said they use their printer principally to print ‘work-related documents’.

    The least popular uses for printers, according to our poll, is ‘Printing personal documents’ and ‘Printing web pages’, each receiving 2 percent of the vote.

    Photography used to be an expensive and exclusive hobby, but these days millions of people have digital cameras and mobile phones with built-in snappers and, as the poll suggests, they are using printers to print out images. It’s therefore becoming increasingly important that your printer can produce high-quality photo prints.

    The cost of printing good quality, long lasting photos has dropped significantly over the past few years – and the price of total ink replacement is crucial.

    Kodak has the lowest total ink replacement cost in the UK, compared to all other leading manufacturers, so long lasting quality is affordable. Kodak inkjet printers use nano pigmented ink that allow to print of sharp, vivid and brilliantly colourful photos right at home, that are instantly dry and last a lifetime, without fading or deteriorating.

    It’s also worth thinking about the bundled software that comes with your printer. Some printers include software that provides basic editing features, such as red-eye removal or adjusting the colour balance – in fact, some even allow you to perform simple editing tasks using controls on the printer itself, so you don’t even need to turn on your computer.

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