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UK: Brother Int’l Pumps Out Remanufacture Ink Propaganda
20 Feb 2012 Business overheads can seem never ending, with a deluge of monthly bills eating into profit margins.
It’s understandable that cutting these costs is a major priority for small ambitious businesses, especially when starting out.
Switching to third-party inkjet cartridges might seem like an attractive option to cut down monthly costs. However, recent independent research demonstrates that this could be a false economy.
Time is of the essence when you are striving to grow your business. The research demonstrated that using third-party ink cartridges can lead to wasted time as employees have to deal with:
• Leakages – original cartridges were not susceptible to leakage of any sort whereas certain third party cartridges delivered a low percentage of ink; the worst performance recorded was 38%
• Increased cleaning frequency – third party cartridges had more cleaning cycles per cartridge to resolve streaking and lack of ink due to blockage, taking extra time when printing, as well as effecting print quality
• Compatibility issues – some cartridges struggles to be recognised by the printer
• Yield variation – the variation was more than 100% for some brands (Brother originals have variation of just 8%)
The research also demonstrated that using compatibles can cause damage to printers, as the ink often dried out, which can damage the print head. One brand also damaged the ink sensor during installation. Saving a few pounds buying a third-party cartridge will prove insignificant if it leads to the office printer being damaged.
Another way to cut printing costs is to ensure hardware is updated. Our research found that newer printer models use around 30% less energy as well as being more efficient in terms of consumables. The research found that upgrading three year old printers can decrease toner use by 20%.
To find out more about the hidden costs of compatibles, download the full research ….http://www.brother.co.uk/g3.cfm/s_page/204560/s_name/brotheroriginals2
Using Brother original consumables in Brother printers, faxes and all-in-ones guarantees optimum performance. In the unlikely event of something going wrong it maximises the support and diagnosis process within our Customer Support Centre. This means that we can provide higher levels of customer satisfaction and therefore offer total peace of mind.
Brother original supplies maintain top quality results & offer great value for money. Brother employ precision engineering in the development of ink and toner, which are specially designed to give you high quality results from your Brother printing technology. If it’s not an original Brother supply it’s not the Brother quality that you require.
The use of non-genuine or the re-filling of Brother cartridges could adversely affect the performance of your Brother product and potentially cause damage to your machine.
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