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http://www.channelweb.co.uk/crn/news/2247229/kyocera-launches-attack-against
UK : KYOCERA ON THE ATTACK AGAINST 3RD-PARTY TONER
In a statement, the print vendor said it wanted to encourage partners to sell
more Kyocera toner.“Kyocera has created a consumables direct partner programme with the main aim
to reward Kyocera’s direct partners who distribute genuine quality toner
manufactured by Kyocera,” said Charlotte Elmer, consumables and spares manager
at Kyocera.“[We want to] ensure that end users are buying genuine Kyocera consumables,
and therefore not compromising the quality of their Kyocera product.”The plan would reward its direct
partners for promoting toner made by
Kyocera. Resellers will get access to various marketing initiatives,
such as
support, sales management, new promotions, and lead generation.“So far,
VOW, UFP, Westcoast, Advent, Midwich and Spicers have all been
brought on board,” Elmer said.“We have a strong process in place to
deal with non-genuine product and the
companies associated with this trading. We hope by getting partners on
board, we
can continue to sell genuine toner and see a growth in our consumables
business
in the forthcoming quarter.”
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