Toner News Mobile › Forums › Toner News Main Forums › USA: PHOTO PRINTER SALES TO BE FLAT
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Growth in the PC and Photo Printer Market Should Be Flat or Decline
between 2006 and 2010 According to Recent Research for the US
DUBLIN, Ireland—June , 2006–Research and Markets has announced that the U.S.
factory sales of PC and photo printers in the U.S. in 2005 were $3.8
billion. Despite increased volume sales, dollar sales decreased 25%
between 2000 and 2005 at current prices, and decreased 34% at constant
2005 prices. The drop in dollar sales is due to a continued rapid
decline in pricing for printers. During the period under review, the
average estimated price per unit fell from $294 to $200.Inkjet printers
and inkjet multi-function printers (MFPs) accounted for about 73.5% of
unit sales in 2005 and laser printers(mono and color) and laser MFPs
accounted for 26.5% of unit sales. However, inkjets are losing share to
MFPs of all kinds, and to laser devices. The price of laser units has
fallen dramatically, putting color laser printers within reach of many
consumers, while MFPs provide more functionality to the customer,
reducing the clutter of multiple products. In the near term, demand for
laser printers and laser MFPs will help stem the decline in average per
unit price.Based on research, overall growth in the PC and photo
printer market should be flat or decline between 2006 and 2010, with
laser printer sales increasing and inkjet device sales decreasing.
Looking forward, under threat is the business model that relies
primarily on post-hardware sales revenue from ink and paper. Retail ink
kiosks, third-party cartridge providers, and online/retail photo
printing options can reduce the demand for supplier branded ink and
paper. With hardware margins already taxed, any shift in post-sale
profits will cause turbulence in the market.Printers are the focus and
concentration of this report. Any printer that can print photos from a
PC, digital camera, or memory card is included, provided the product is
sold to a consumer or used in a small office/home office (SOHO)
environment. Machines intended for professional purposes or primarily
sold to corporate entities are not the subject of this report.Products
covered are inkjet and laser printers, including monochrome laser
printers, portable and standard inkjet photo printers, and
multi-function printers (MFPs) that function as printer, fax machine,
scanner and copier. These products are bought through traditional
retail channels for home use, including home office applications. Other
retail channels include the Internet, mail order, catalogues, and
computer resellers.Accessories (toner, ink cartridges, cables) are not
the subject of the report, but are discussed as relevant. Sales figures
do not include sales of toner, cartridges or printer cables. Printing
services are not included in this report. -
AuthorJune 21, 2006 at 10:39 AM
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