Who is Jimmy Kwok, Anti-Counterfeit Manager At Hp Asia?

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Date: Thursday May 9, 2013 08:53:39 am
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    Who is Jimmy Kwok, Anti-Counterfeit Manager At Hp Asia?

    $181.000 Worth Of Hp Counterfeit Inks Seized In Malaysia
    By Avanti Kumar

    Jimmy Kwok, HP Asia Pacific & Japan

    File Photo – Jimmy Kwok,  Anti-Counterfeit Manager, Printing and Personal Systems, HP Asia Pacific and Japan.

    HP fake printing supplies sezied in Malaysia modified 

    Photo – Some of the seized counterfeit printing supplies.

    More than 2,000 counterfeit toner cartridges and 80 fake toner cartridges, worth more than RM540,000 (US$181,300), have been seized by Malaysian law enforcement officials though no arrests have yet been made, according to technology solutions giant HP.

    There is an ongoing investigation "to identify the entity’s downstream customers, upstream suppliers and any related facilities is underway," according to a statement by HP. A counterfeit product is one that looks identical to the genuine or original product and often contains refilled cartridges with inferior inks and toners.

    "HP appreciates the commitment and support of the Malaysian authorities in protecting consumers and businesses against the illegal actions of counterfeiters, who deceive customers into thinking they are buying genuine goods," said HP Asia Pacific and Japan’s anti-counterfeit manager, Printing and Personal Systems, Jimmy Kwok.

    Counterfeit print cartridges run several risks, ranging from substandard print quality to printer downtime due to damage by inferior counterfeit supplies," said Jimmy Kwok, Anti-Counterfeit Manager, Printing and Personal Systems, HP Asia Pacific and Japan. "We will continue to work closely with the local authorities to combat the fraudulent manufacture, distribution and sale of counterfeit HP supplies products and protect our customers."

    "The diligence of the HP anti-counterfeiting programme in the Asia Pacific region has resulted in law enforcement agencies successfully confiscating more than 25 million units of counterfeit cartridges and components in the last four years," said Kwok.

    "On a global level, HP maintains an aggressive approach to anti-counterfeiting and has conducted more than 4,600 investigations in 88 countries over the last four years. This activity has resulted in the seizure of more than 36 million units of counterfeit printing cartridges and components worldwide over the same period," he said.

    HP mobile authentication programme

    As part of its global anti-counterfeiting programme, HP uses state-of-the-art technology in its products and cartridge packaging to help customers identify fraudulent supplies.

    All HP cartridge packaging in the Asia Pacific region displays a security seal with colour shifting technology that helps customers easily identify Original HP supplies. To visually verify that the label is valid, customers should tilt the box front to back to see "OK" and a tick mark move in opposite directions. When the box is titled right to left, they should see "OK" and a tick move in the same direction.

    HP has also introduced security seals with QR codes, allowing for Mobile Authentication with the QR code reader on customers’ mobile device. Customers can learn more about how to use this security seal as well as other best practices to avoid purchasing counterfeit cartridges at HP’s webpage – /apac/nofakes.

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