WORLD-WIDE GENUINE-OEM CONSUMABLES SALES COLLAPSE

[Anonymous]

WORLD-WIDE GENUINE-OEM
CONSUMABLES SALES COLLAPSE
Branded
print consumables sales poor in 2009 first half but third-party share
increased slightly
Sales of hardcopy peripherals and consumables in
EMEA collapsed in the first half of 2009 when compared with the previous
year, IDC has confirmed.IDC said it has estimated that the overall
market for consumables dropped 13.1 per cent year on year across the
region in the first two quarters.

Mario Lombardo, senior analyst
at IDC, said that many Western Europe-based users have switched to
cheaper suppliers, which will affect OEM revenue in the long run.“While
price increases in Western Europe have helped some OEM vendors to defend
revenues in the short term, it does appear that more users have
switched to cheaper compatible supplies alternatives, and this is likely
to [affect] OEMs’ supplies revenues in the long run,” Lombardo said.“In
particular, OEM vendors with fewer service contracts are more likely to
face increased competition coming from third-party consumables
suppliers in the near future.”

The sales decline was in the wake
of the financial downturn that began September 2008. Demand slumped
across all segments, from corporate to consumer users but business sales
suffered most.Worst hit was laser technology – the most commonly used
print technology in busineses. IDC estimated that EMEA sales of branded
OEM toner consumables in the first half fell 24.9 per cent year on year,
with OEM inkjet consumables sales falling 19.2 per cent year on year.

Remanufacturers,
third-party compatible cartridge makers and refillers, on the other
hand, grew their volumes. Third-party toner shipments were up 5.1 per
cent year on year. The share of the toner “aftermarket” industry has
expanded from 29.6 per cent to 37.3 per cent year on year.

Joanna
Pupkowska, EMEA consumables programme manager at IDC, said the volume
of third-party toner sold was higher in Central and Eastern Europe, the
Middle East, and Africa than in Western Europe.“This is because of
different price sensitivities and the structure of local offers, with,
for example, Russia and Ukraine being heavily dominated by bulk products
and refill kits,” she said.IDC expects the overall EMEA market for
consumables to recover by 2010. Inkjet consumables are expected to grow
1.8 per cent and toner consumables to grow 5.4 per cent from 2009 to
2013, to 314 million units and 165 million units, respectively.
http://www.channelweb.co.uk/crn/news/2254688/idc-tracker-confirms-collapse

[Author]

December 14, 2009 at 10:59 AM