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WORLD-WIDE TONER & PRINTER SALES UP 3.6%
IN 2009
Worldwide
Hardcopy Peripherals Market Returned to Year-Over-Year Growth in Fourth
Quarter, Ending Six Quarters of Decline, According to IDC
FRAMINGHAM, Mass.-The worldwide hardcopy peripherals market
grew 3.6% year over year with 34 million units shipped in the fourth
quarter of 2009 (4Q09), according to the International Data Corporation
(IDC) Worldwide Quarterly Hardcopy Peripherals Tracker. Driven by the
continued popularity of multifunction printers (MFPs), this represents
the first year-over-year gain in the market since the second quarter of
2008. Although shipment values declined 4.6% year over year to $14.3
billion in 4Q09, this was the slowest rate of decline since 3Q08. “We
believe the fourth quarter will be the start of the market recovery.
While this is a positive sign, the market is expected to recover slowly
throughout 2010,” said Phuong Hang, program manager, Worldwide Hardcopy
Peripheral Trackers.In previous quarters, the key bright spot in
the overall hardcopy peripherals market worldwide has been the color
laser MFP market. This quarter, monochrome laser MFPs took that honor
with 9.3% year-over-year growth, relegating the color laser MFP market
to second-tier status among major market segments with 8.0% growth.
Samsung led the way in the monochrome laser MFP market in terms of major
vendor unit growth with 60.6% year-over-year growth. In terms of future
growth rates, color laser MFP is expected to continue to be the leader,
while monochrome laser MFPs will capture the majority of MFP laser
shipments.Technology Highlights
* The inkjet market
continues to be the dominant technology segment with 23.8 million units
shipped in 4Q09, a trend that is expected to continue into the future.
The color inkjet MFP segment showed the third highest growth rate among
all technology segments behind color laser MFPs with 6% year-over-year
growth. The inkjet market segment also has the highest penetration of
MFPs compared to all technology segments, with rates above 75%.
*
The monochrome laser market remains the largest technology segment in
terms of value at $5.8 billion and has the largest potential regarding
MFP opportunity. This segment has the lowest rate of MFP penetration of
all major non-impact segments.
* The color laser market is close
to surpassing the monochrome laser market in value of shipments and
continues to outperform the overall hardcopy peripherals market.Regional
Highlights
* United States – The U.S. market has remained in
relatively good shape compared to other regions and continued to be the
clear leader in terms of overall shipment value in 4Q09 ($4.4 billion).
In terms of units shipped (7.8 million), the U.S. ranks number two,
slightly behind Western Europe. The U.S. dropped to fourth place in
terms of year-over-year shipment growth, following Asia/Pacific
(excluding Japan), Central Europe, Middle East and Africa (CEMA), and
Latin America, and fifth best in terms of shipment value growth.*
Western Europe – In 4Q09, Western Europe emerged as the leader in unit
shipments with 8.2 million units. In terms of value of shipments,
Western Europe is second only to the U.S.* CEMA – In 4Q09, CEMA
witnessed a major turnaround in terms of year-over-year unit growth.
Following several quarters of double-digit declines, Central and Eastern
Europe (CEE) and the Middle East and Africa (MEA) experienced
year-over-year growth rates of –2.4% and 20.1% respectively.*
Asia/Pacific (excluding Japan) – This region dropped to third position,
behind Western Europe and the U.S., in terms of unit shipments with 7.2
million units in 4Q09, yet maintained its fourth place rank in terms of
shipment value with $2.1 billion. APeJ has the highest year-over-year
growth rate of all regions in terms of shipment value with 18.1%.
* Japan – Japan is the third largest market in terms of shipment value
($2.2 billion), behind only the U.S. and Western Europe, and is ranked
fourth in terms of year-over-year shipment value growth rate (–2.7% in
4Q09).Vendor Highlights
* HP – HP continues to be an
irrefutable leader in the overall hardcopy market in 2009, despite
losing nearly 3 points in market share to 40.8% from 43.5% in 2008. The
fourth quarter was HP’s best performing quarter in 2009, with 5.6%
year-over-year growth in unit shipments. The EMEA region was HP’s
strongest in terms of unit growth in Q409, with 11% year-over-year
growth, compared to 3% and 2% growth in the Americas and APeJ,
respectively. In the worldwide MFP market, HP grew 12% and was able to
pick up two points in market share compared to a year ago while
maintaining its leadership position. Compared to a year ago, HP’s
printer segment experienced market share declines in 4Q09 on a worldwide
basis. The vendor’s worldwide printer share dropped one point to 39% as
unit shipments declined 5% in 4Q09 compared to 4Q08. As held true for
other vendors, HP’s MFP shipments faired better than those in the
printer segment.* Canon – Despite the challenging economy, Canon
finished 2009 strong, with 0.6% growth in the overall hardcopy market
compared to 2008. As the number 2 vendor, Canon wasted no time in
closing the gap between its position and HP’s by gaining more than 2
points in market share, to 19.0% in 2009 from 16.6% in 2008. Among the
top 5 vendors, Canon was the best performer in the Americas and APeJ in
2009 and the only vendor to achieve positive year-over-year trends in
these regions with 6% and 11% growth, respectively. During the last
quarter of 2009, Canon recorded an 8% year-over-year gain in the overall
hardcopy market, shipping 6.6 million units versus 6.1 million in 4Q08.
Once again, the Americas (14%) and APeJ (21%) were Canon’s best
performing regions in 4Q09 while EMEA suffered a decline of 8%. Between
MFPs and Printers, Canon’s MFPs achieved the higher year-over-year
growth – 16% compared to –2% – in the worldwide market in 4Q09.
*
Epson – Third place vendor Epson posted an increase of 1.1% in market
share in 2009, from 13.8% in 2008. As with most vendors in the top 5,
4Q09 was the only quarter in 2009 where Epson’s year-over-year growth,
in terms of unit shipments in total hardcopy peripherals, resulted in a
positive trend (8.4%). The APeJ region was the top performer in terms of
year-over-year shipment growth at 16% in 4Q09, followed by the Americas
(4%) and EMEA (3%). Epson maintained its number 3 position in both MFP
and printer shipment share, as its worldwide MFP and printer shipments
grew 8% and 10% respectively. In 4Q09, Epson was able to maintain its
shipment share in MFPs and grow its shipment share in printers by one
point.* Brother – Hanging on to its number 4 position, Brother
experienced a double-digit decline (–11.7%) in unit shipments in 2009 to
6.4 million from 7.3 million in 2008 in the overall hardcopy market.
Despite suffering a setback, the vendor managed to maintain its global
share of 5.7% in 2009. Compared to other top 4 vendors, Brother’s 2009
year-over-year performance was average in APeJ (–1%) and the Americas
(–10%), and was next to last in EMEA (–18%). Except for 1Q09, Brother
continued its negative year-over-year trend throughout 2009, posting
growth of –14.7% in 4Q09, making it the worst performer in the top 5 in
the last quarter of 2009. In terms of regional growth, Brother recorded
0% year-over-year growth in APeJ, –1% in the Americas, and –35% in EMEA
in 4Q09.
* Samsung – Making the top 5 list for the second
consecutive quarter, Samsung has been relentless in its mission to grab
more share in the hardcopy market. Given the difficult economic
conditions, Samsung posted a 4.8% market share in 2009, gaining 0.5
points from 2008. Compared to 2008, the vendor was the second best
performer in 2009 in terms of year-over-year growth, with –2.2% growth
compared to Canon’s +0.6%. While achieving the best year-over-year trend
(+5%) in EMEA in 2009, Samsung’s results in APeJ (–6%) and the Americas
(–15%) were below average when measured against other vendors in the
top 5. Compared to the previous three quarters, 4Q09 was, by far,
Samsung’s best performing quarter, with 31.3% year-over-year growth from
4Q08, the best performance among the top 5 vendors. Although its
year-over-year growth of 7% was second best in the Americas (after
Canon’s +14%), Samsung outperformed the other top vendors in EMEA and
APeJ in 4Q09, with year-over-year growth of 39% and 35%, respectively.Worldwide
Hardcopy Peripherals Market Share and Year-Over-Year Growth, Fourth
Quarter 2009
1. HP 14,099,668 41.4%
13,354,090 40.7% 5.6%
2. Canon
6,587,168 19.4% 6,092,446 18.6%
8.1%
3. Epson 5,423,381 15.9%
5,003,158 15.2% 8.4%
4. Brother
1,721,953 5.1% 2,019,596 6.2%
-14.7%
5. Samsung 1,700,286 5.0%
1,295,012 3.9% 31.3%
Others
4,484,969 13.2% 5,066,078 15.4%
-11.5%
Total 34,017,425
100.0% 32,830,380 100.0% 3.6%
Source:
IDC Worldwide Quarterly Hardcopy Peripherals Tracker, February 2010
Worldwide Hardcopy
Peripherals Market Share and Year-Over-Year Growth, 2009
Vendors
1. HP 45,634,426 40.8%
55,313,355 43.5% -17.5%
2. Canon
21,207,049 19.0% 21,089,488 16.6%
0.6%
3. Epson 16,651,573 14.9%
17,513,836 13.8% -4.9%
4. Brother
6,422,734 5.7% 7,274,669 5.7%
-11.7%
5. Samsung 5,373,591 4.8%
5,495,913 4.3% -2.2%
Others
16,562,072 14.8% 20,418,013 16.1%
-18.9%
Total 111,851,445 100.0%
127,105,274 100.0% -12.0%
Source: IDC
Worldwide Quarterly Hardcopy Peripherals Tracker, February 2010
U.S. Hardcopy Peripherals
Market Share and Year-Over-Year Growth, Fourth Quarter 2009
1. HP
4,505,926 58.1% 4,470,017 56.8%
0.8%
2. Canon 956,980 12.3%
859,699 10.9% 11.3%
3. Lexmark
568,127 7.3% 692,409 8.8%
-17.9%
4. Epson 464,113 6.0%
548,627 7.0% -15.4%
5. Brother
373,800 4.8% 354,467 4.5% 5.5%
Others 880,555 11.4% 940,479
12.0% -6.4%
Total 7,749,501
100.0% 7,865,698 100.0% -1.5%
Source:
IDC Worldwide Quarterly Hardcopy Peripherals Tracker, February 2010
U.S. Hardcopy Peripherals Market Share and
Year-Over-Year Growth, 2009
2009/2008
1. HP 13,766,670
52.8% 15,592,079 53.7% -11.7%
2. Canon 3,492,942 13.4% 3,293,940
11.4% 6.0%
3. Lexmark 2,144,541
8.2% 2,768,380 9.5% -22.5%
4.
Epson 1,931,532 7.4% 2,030,161
7.0% -4.9%
5. Brother 1,421,105
5.4% 1,563,503 5.4% -9.1%
Others
3,337,818 12.8% 3,770,007 13.0%
-11.5%
Total 26,094,608 100.0%
29,018,070 100.0% -10.1%
Source: IDC
Worldwide Quarterly Hardcopy Peripherals Tracker, February 2010
Notes:
* Hardcopy Peripherals include
single-function printers, printer-based multifunctional systems (MFPs),
and single-function digital copiers (SF DC). Data for all vendors are
reported for calendar periods.About IDC
IDC is the
premier global provider of market intelligence, advisory services, and
events for the information technology, telecommunications, and consumer
technology markets. IDC helps IT professionals, business executives, and
the investment community make fact-based decisions on technology
purchases and business strategy. More than 1,000 IDC analysts provide
global, regional, and local expertise on technology and industry
opportunities and trends in over 110 countries. For more than 46 years,
IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world’s leading
technology media, research, and events company. You can learn more
about IDC by visiting http://www.idc.com/. -
AuthorMarch 22, 2010 at 11:29 AM
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