Taiwan market: HP wants aims for half the inkjet MFP market.
Hewlett-Packard (HP) expects to sell 180,000 inkjet MFPs (multi-function peripherals) in Taiwan this year, and account for 50% of a market estimated to reach 350,000-400,000 units, according to HP Taiwan marketing director Richard Hu.
HP sold 120,000 inkjet MFPs in Taiwan last year, Hu indicated.
Demand for inkjet printers will reach 600,000-650,000 units in Taiwan this year, Hu noted.
Taiwan printer market: Top three brands, 1Q 2005
|
Single-function model
|
MFP models
|
Brand
|
Market share
|
Brand
|
Market share
|
Epson
|
39%
|
HP
|
43%
|
HP
|
28%
|
Lexmark
|
30%
|
Lexmark
|
21%
|
Epson
|
26%
|