AFL TIES UP WITH CARTRIDGE WORLD

AFL ties up with Cartridge World
AFL, one of the leading express and logistics brand in India, has announced its tie-up with Car­­tridge World, a leader in printer cartridge refilling segment. AFL will be the master franchisee for India, Sri Lanka, Bangladesh, Nepal, Bhutan and The Maldives. The tie-up will introduce the unique cartridge-refilling concept through ‘Cartridge World’ stores to consumers and businesses, for the first time in these countries, starting with India.With 1500 stores spanning 40 countries, Cartridge World is the largest retailer for the recycling and refilling of ink and toner cartridges in the world The Cartridge World store is a one-stop-shop for all printer needs. It offers the following services: Inkjet cartridge refill, remanufacturing of laser cartridges, eree cartridge care education.Cyrus Guzder, Chairman and MD, AFLIt also offers products such as OEM inkjet cartridges, OEM laser cartridges, copier cartridges, fax supplies, high quality specialty paper and compatibles.Announcing the tie-up, Cyrus Guzder, Chairman and MD, AFL said, “We are pleased to be the partner to Cartridge World, one of the world’s fastest growing franchise brand and introduce it in the Indian sub-continent. We believe that the Cartridge World franchise is a great opportunity for those Indian entrepreneurs who would like to be a part of the booming retail industry.”Expres­sing his happiness, Mike Fuller, CEO – Franchise Development, Cartridge World said, “We are delighted to be here through our partnership with AFL and be a part of India’s growth story.”Explaining the growth plan for India, Naveen Rakhecha, CEO, Cartridge World India said, “The ink and toner cartridge market size in India is estimated to be over $300 million and is growing at a rate of over 20 percent. Currently, the Indian consumer has little or no choice between high priced OEM cartridges and the cheaper but inferior quality compatibles available. There is a distinct need for ‘OEM quality – affordable price’ option. With its world-class technology and quality of products and service, Cartridge World definitely addresses this need gap. Added to this, our 100 percent guarantee ensures that our customers are fully satisfied.”“We plan to launch the first Cartridge World store in this quarter and will expand the brand by appointing franchisees across the Indian sub-continent. Our target is to have over 20 Cartridge World stores in the first year of our operation and establish 250 stores by 2010. We would emerge as the number one franchise of choice in this region.