MORE PHOTO PRINTERS PURCHASED IN 06

More Photo Printers Purchased in 2006
AUG
2007 – Americans are buying more photo printers, according to the 2007
PMA U. S. Digital Imaging Survey. Twelve percent of U.S. households,
which account for 18 percent of digital camera owners, bought photo
printers last year. The average price of printers also climbed between
2005 and 2006, with costs increasing from $149 to $162.

Graphic courtesy of Photo Marketing Association (PMA).
Many
of these printers came bundled with a camera purchase, in 14 percent of
households that purchased printers. The type of printer that was
purchased through a bundled offer shifted more toward compact photo
printers, those capable of printing 4-by-6-inch and 5-by-7-inch photos.
This shift accounted for an increase of 14 percent in compact photo
printer sales, up from 57 percent in 2005 to 71 percent in 2006. Sales
of 8-by-10-inch format printers dropped slightly from 57 percent to 52
percent, while the number of A3+-sized (11-by-17-inch +) format
printers sold increased only slightly. Not surprisingly, the PMA report
also found that those people who own digital SLRs were almost twice as
likely to buy a photo printer as the rest of the printer-buying
population.