WHAT IS ….MR INK PRO ?

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Tonernews.com, July 6, 2011. USA
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    WHAT IS ….MR INK PRO ?

    Entrepreneurs find green niche with ink in Merced
    So a guy who worked for Teledyne and other multibillion-dollar companies and a guy who worked for the Bank of China decide to team up and start a "green" business in Merced.Meet Dan Caris, chief operations officer, and Eric Moore, vice president of corporate and government sales for the 2-year-old Mr. Ink Pro.Like other famous garage inventors — Dave Packard and Bill Hewlett of Hewlett-Packard, and Steve Jobs and Stephen Wozniak, who founded Apple — the two top officers of Mr. Ink Pro work out of a garage in a big house off M Street near the UC Merced campus.

    Their dream may not be quite as lofty as reshaping the way the world processed and accessed information with hardware and software, but it’s a dream deeply felt by both. They’re in the business of recycling ink cartridges. They pick up your cartridge, take it back to their garage, put in new versions of the 50 or so working parts in an ink printer and deliver it back to your office ready to print.

    And they say they do it for about half the price of anybody else, let alone the cost of a new cartridge.At least as important to them, they do it with almost nothing from their shop winding up in a landfill. They try to reuse everything — from plastic gears to aluminum rods to integrated circuits. Even the toner itself eventually will wind up in asphalt patches.Mr. Ink Pro started in Southern California as a family business — Mr. Ink. While Mr. Ink thrives under the management of Caris’ two sons, Mr. Ink Pro serves Merced County and beyond.The business mind-set on their website, http://www.mrinkpro.com, sounds almost corny — except the words reflect the firm intent of both men to do good while doing well:"We do what we do because it’s fun. The funnest part is saving our clients money in an area where traditionally the consumer has been helpless. We help you turn the tide of having to pay excessive prices in order to do the minimum of business.

    "Things are hard enough today for everyone. For big operations, for once, wouldn’t it for be nice to know that simply working smarter with a local business could allow you to keep more people working in your own work space?"

    In short, the firm replaces all the worn-out internal parts of a cartridge, including gears, springs, pins, rollers, blades, special electro-optical gizmos and their coatings, magnetic and physical seals and rollers. In some models, electronic integrated circuits must be swapped out.

    This approach has earned Mr. Ink Pro a spot in the Greater Merced Chamber of Commerce’s REACON (recycling energy air conservation) program "to promote environmental stewardship solutions and address environmental and economic development issues."

    Caris was a senior manufacturing engineer for Teledyne and several other major corporations, ranging from the Bay Area to Colorado. He wound up at a machine shop in Catheys Valley with other engineers before the recession turned their employer belly-up. He wanted to stay in the area, so after his sons launched their startup in Riverside County, he decided to do the same here.

    Moore, who grew up in Kansas City, studied Chinese in high school. After college he wound up in post-Maoist China. That nation was just embarking on its rapid path to industrialization, and a niche was found for a bright young American in China’s national bank. He and his wife moved to the Bay Area and, after deciding they wanted a slower pace, moved to Merced where she works for the university.

    Paradoxically, one of their company’s selling points is that most ink cartridges are sent to China for repair and refilling, then returned to American retailers. "Why should you be subject to a 15,000-mile-long supply chain?" Moore asked.

    Mr. Ink Pro prides itself on its one-on-one service and quick turnaround time.
    Ask Scott Crawford, manager of the Bank of Commerce Mortgage’s Merced branch. He reckons that Mr. Ink Pro saves him 50 percent of his previous costs for toner each month for his fax machine, printer and copier."There’s no shipping cost, no waiting, I like the idea of recycling locally and helping a local business," he said. "For me it’s about the easiest thing I do in business. It’s a no-brainer."Tony Slaton, executive director of the Boys & Girls Clubs of Merced County, agrees. Mr. Ink Pro has led the club to a 40 percent savings in ink cartridges."That really helps a nonprofit in Merced," Slaton said.Does the club do a lot of color brochures in its outreach to children?"We do now," Slaton said and laughed, thanks to the savings.

    Mr. Ink Pro’s volume varies month to month, depending on when customers need their cartridges replenished.Whatever the revenue, Caris and Moore are aiming high. "Our goal is to make this thing grow over the next few years," Caris said. "We want to supply the entire western United States."

    They’re pinning part of their growth hopes on demand from government agencies, including the county and city of Merced and county school districts. They offer studies from Los Angeles and Alameda counties that spell out the advantages — financial and environmental — of government entities using remanufactured toner cartridges. The Los Angeles study concluded its pilot project with a recommendation "that county departments purchase remanufactured laser toner cartridges, where available, for all desktop printers and copiers."

    Because of budgetary red ink, local schools have had to cut sports, music and arts programs, Moore said. "We’re here to help local governments and schools meet their taxpayer fiduciary duties to spend the money wisely," he said. "We can reduce the cost of printing for local governments."The arc of mythic garage businesses looks like this: start in a cheap place, make a technological breakthrough, lure venture capital, hit the market with a widget people didn’t know they needed, go public, get rich.Caris and Moore would be happy with all that, but they would also be satisfied with less. "If this thing takes off," Caris said, "we could end up being the largest employer in the area."That’s called turning green into green.

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