*NEWS*HP’S 300M. CONSUMER PRODUCT PUSH !

Tonernews.com, August 12, 2003. USA

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HP: a $300 Million Consumer Product Push

For Hewlett-Packard Co., one “Big Bang” apparently wasn’t enough. Now, the computer maker wants consumers to “Enjoy More.”

The Computer and printer maker on Monday unveiled a slew of new, digital gizmos — 158 in all — on which it will spend $300 million in a fall marketing campaign aimed at boosting consumer sales during the back-to-school period and following on last year’s successful “Big Bang” fall promotion.

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August 12, 2003 at 10:50 AM

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