*NEWS*HP’S 300M. CONSUMER PRODUCT PUSH !

Toner News Mobile Forums Toner News Main Forums *NEWS*HP’S 300M. CONSUMER PRODUCT PUSH !

Date: Tuesday August 12, 2003 10:50:00 am
Viewing 1 post (of 1 total)
  • Author
    Posts

  • Anonymous
    Inactive
    HP: a $300 Million Consumer Product Push
    For Hewlett-Packard Co., one “Big Bang” apparently wasn’t enough. Now, the computer maker wants consumers to “Enjoy More.”

    The Computer and printer maker on Monday unveiled a slew of new, digital gizmos — 158 in all — on which it will spend $300 million in a fall marketing campaign aimed at boosting consumer sales during the back-to-school period and following on last year’s successful “Big Bang” fall promotion.

    face=Arial Read More »

Viewing 1 post (of 1 total)
  • You must be logged in to reply to this topic.