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Brother India Targets 25% Share Amid Printer Boom In Tier 2 & 3 Cities.
In a bold move to capitalize on the growing demand for printing solutions, Brother India has set an ambitious target to capture a 25% market share in India’s Tier 2 and Tier 3 cities. These regions, which have historically been underserved in terms of advanced technology, are now witnessing a significant surge in printer demand due to the increasing number of small businesses, educational institutions, and government digitalization efforts.As smaller cities experience rapid growth and digital transformation, the need for affordable, efficient, and durable printing solutions is expanding. Brother India aims to tap into this market by offering cost-effective products that cater to the unique needs of these regions. The company is focusing on providing laser and inkjet printers that are ideal for home offices, SMBs, and educational sectors in non-metro areas.
The rise of small businesses and entrepreneurship in Tier 2 and Tier 3 cities is one of the key drivers behind this demand. Local businesses increasingly require printers for essential tasks such as invoicing, printing marketing materials, and day-to-day operations. Furthermore, the growing adoption of digital learning and government initiatives aimed at boosting digital infrastructure in smaller cities are also contributing to this printer boom.
To achieve its goal, Brother India is investing in distribution networks and after-sales support to ensure better access to its products in these markets. The company is strengthening its retail presence, expanding service centers, and establishing strategic partnerships with local resellers. This will not only enhance accessibility but also build consumer confidence in Brother’s products.
With a clear focus on innovation, affordability, and local accessibility, Brother India is poised to establish itself as a major player in India’s rapidly expanding Tier 2 and Tier 3 printer markets. By targeting a 25% market share, Brother aims to lead the charge in the evolving printer landscape outside of metropolitan cities.
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