Tonernews.com, June 29, 2026. USA
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Chelsea F.C. is reportedly looking to secure one of the richest shirt sponsorship deals in world football, with the Premier League club negotiating with HP Inc. for a front-of-shirt advertising agreement worth £45-50 million ($61-68 million) per season. The London club is said to have lowered its initial asking price but is still aiming to squeeze as much as $68 million annually from the U.S. technology giant in exchange for placing the HP logo on its iconic blue jerseys. For HP, the partnership would deliver massive global exposure across the Premier League, UEFA competitions, television broadcasts, and social media, while Chelsea hopes the lucrative sponsorship will boost commercial revenue and help fund future player acquisitions. If completed, the agreement would rank among the most valuable football shirt sponsorships in Europe and further strengthen HP’s growing investment in global sports marketing.
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