GOOGLE & FUJIFILM EXPAND PHOTO PRINTING PARTNERSHIP: Fujifilm is taking on a much bigger role in Google Photos printing as the two companies expand their collaboration and Fujifilm assumes responsibility for managing major parts of the Google Photos print storefront and consumer photo printing experience. Under the expanded Fujifilm for Google Photos Print Store partnership, Fujifilm will handle key operational functions including the co-branded online storefront, customer support, customer marketing, payment processing and an expanded lineup of photo prints, photo books, frames, wall décor and personalized photo gifts. Google Photos will continue to provide the massive digital photo ecosystem and technology that connects consumers with their images, while Fujifilm strengthens its position as the printing and fulfillment powerhouse behind the physical products. The expanded Google and Fujifilm photo printing collaboration could significantly boost Fujifilm’s presence in the global online photo printing market, giving the company deeper access to millions of Google Photos users and creating another major growth opportunity for Fujifilm’s consumer printing business.