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HP has committed $100 million per year to continue its partnership with Ferrari’s Formula 1 team through 2026, cementing its role as a key sponsor and technology partner. As part of the deal, HP’s branding will be prominently featured on Ferrari’s F1 chassis and across the team’s digital platforms, reflecting the increasing integration of advanced technology in the sport. F1 teams rely heavily on data-driven insights to optimize performance, and HP’s involvement goes beyond simple sponsorship—providing Ferrari with critical infrastructure for data analytics, cloud computing, and digital innovation. This partnership highlights the growing importance of technology companies in Formula 1, where success on the track is increasingly tied to cutting-edge tech and data analysis.
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