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Lexmark is actively combating the sale of counterfeit and grey market toner products that undermine its brand’s reputation for quality and reliability. The company is monitoring both domestic and global markets for manufacturers and sellers involved in distributing substandard products that do not meet Lexmark’s genuine standards.
To assist customers in identifying authentic Lexmark supplies, the company offers an online authentication tool. This tool allows users to verify the legitimacy of their toner cartridges by entering a 12-digit code or scanning a security label ID number. Additionally, Lexmark provides a mobile app, the Lexmark ID app, available on both Apple and Android platforms, enabling customers to scan serial numbers and security labels for instant verification.
Lexmark’s brand protection strategy includes regionalizing its supplies to minimize the impact of grey market activities. By customizing supplies for different regions, Lexmark ensures that counterfeit products are less likely to enter the market, thereby protecting customers from poor performance and reliability issues associated with non-genuine cartridges.
Customers are encouraged to report any suspicious cartridges to Lexmark’s brand protection team. By doing so, they contribute to maintaining the integrity of Lexmark’s products and ensuring a consistent quality experience for all users.
For more information on how to identify genuine Lexmark supplies and to access the authentication tools, visit Lexmark’s official brand protection page: Lexmark.
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