OEM Printers and Supplies Sales Are Up At Tech Data Due To The Virus.
“Demand in the volume segment is above the previous year and will continue to be borne by the home office effect”, says Henning Rieger about the development in the supplies market. Corona has changed the demand for printers and supplies, you can also feel this at the distributor Tech Data. By relocating to the home office, investments were made in appropriate equipment, from which the areas of inkjet printers and accessories could benefit.
The fact that Corona is having an impact on the business with printers and imaging supplies is also noticeable at Tech Data. “With regard to the course during and after the lockdown, the two segments Volume, i.e. consumer products, and Value, i.e. business products, differ significantly from one another,” reports Henning Rieger, Director of the Printer & Supplies business unit at Munich-based broadline distributor Tech Data. With the lockdown and the relocation of workplaces to the home office, investments were made in appropriate equipment, which led to increased demand for volume devices during the first few weeks. Inkjet printers and consumables in particular have benefited from this.
The manager also sees challenges in terms of availability. Shipments of goods on the freight route from Asia to Europe, which are usually covered by ship and take four to six weeks, were able to cover most of the demand by the end of April. “Since May, however, we have been seeing more and more gaps in the supply chain across manufacturers,” reports Rieger, who also expects a change in demand in the medium term. Larger investments in the office equipment of workplaces and factories in the value area are unlikely to be expected in the medium term. “On the other hand, the trend towards an expansion of working from home will continue to increase and in the future also include industries that have less affinity for IT. https://www.pbs-business.de/news/distribution/11-08-2020-tech-data-sieht-veraenderte-nachfrage/
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