PRINT IS NOT ENOUGH: Heidelberg is making it clear that relying solely on the printing industry is no longer a winning strategy. The German press manufacturing giant reported a net profit of €15 million while accelerating its expansion into defense, energy, industrial automation, and e-mobility markets. Facing long-term pressure from declining global print volumes, Heidelberg is leveraging its precision manufacturing expertise to pursue higher-growth opportunities, including anti-drone defense technology, charging infrastructure, and advanced industrial systems. The company’s diversification strategy highlights a growing reality across the print sector: traditional printing revenues alone may not be enough to drive future growth. As Heidelberg transforms itself from a print equipment supplier into a broader technology and engineering company, its latest moves could serve as a blueprint for other print industry manufacturers looking to survive and thrive in a rapidly changing market.